Digital Marketing Institute is hosting a webinar, ‘Smart Digital Marketing for Small Businesses and Teams’ on Wednesday, August 27, 2025. The DMI team says, “Are you ready to grow your business without a big marketing team or budget? This practical webinar will show small business owners and lean marketing teams how to take control of digital marketing. Whether you’re just getting started or looking to sharpen your approach, this session will walk you through the essential building blocks of successful digital marketing — no massive budget or in-house team required. We’ll... [...]
Archive for the 'Digital Marketing Strategies' Category
Content Marketing Institute Ann Gynn contributor has published an article featuring 17+ marketing strategies for navigating uncertainty. She says, “Do you remember the Magic 8 Ball? Ask a yes-no question. Shake the large plastic ball and turn it over to see the answer. A 20-sided die would appear with an answer that ranged from the affirmative (“It is decidedly so”) to the negative (“Don’t count on it”) and a touch of vagueness (“Reply hazy. Try again.”). With all the uncertainty in the world, you may think consulting that toy is preferable to throwing up your hands when it... [...]
Digital marketing empowers small businesses to reach wider audiences with limited budgets through targeted strategies like social media, SEO, and email campaigns. It levels the playing field, allowing them to compete with larger brands and build meaningful customer relationships online. HubSpot has published a new guide, ‘Digital Marketing For Small Business’. This in-depth guide includes: SEO basics and an audit you can run on your site A buyer persona template to help you target the right audience Resources to help you conduct competitive analysis A step-by-step guide... [...]
Digital Marketing Institute contributor Ekaterina Walter has published an article featuring eight digital skills for getting a better salary. She says, “Digital marketing is exciting. It allows you to reach consumers at scale, brings you closer to your customers on the channel of their choice, enables hyper personalization and gives you the ability to tell a story in fun formats and new ways. And it’s becoming even more exciting as AI evolves and offers new ways to automate activities, analyze vast amounts of data and generate and personalize content. This rapidly advancing technology... [...]
Content Marketing Institute is hosting a webinar, ‘Thriving Between the Lines: How Marketers Can Navigate Pressure from the Top—Without Losing Their Spark’ on Thursday, June 26, 2024, at 1.00 pm ETD. The CMI team says, “In this energizing roundtable, brand-side marketers who’ve been there share how they’ve learned to work with executive expectations, not just survive them. We’ll explore mindset shifts, practical strategies, and real-life wins that prove you can deliver results without burning out—or selling your soul. You’ll learn: How to manage up with confidence—and... [...]
Marketing with intent focuses on delivering purposeful, targeted messages that align with customer needs and business goals. It drives meaningful engagement by prioritizing value over volume in every campaign. Content Marketing Institute is hosting a webinar, ‘Marketing with Intent: The Strategic Power of Agentic AI’ on Wednesday, June 4, 2024, at 2.00 pm ETD. The CMI team says, “Whether you’re just beginning your AI journey or looking to refine your approach, you’ll walk away with practical guidance and a clearer vision for marketing’s next evolution. Key Takeaways: Understand... [...]
A career in digital marketing offers diverse opportunities across SEO, content creation, social media, and data analytics. It’s a dynamic field ideal for creative thinkers and tech-savvy professionals aiming to drive business growth online. Digital Marketing Institute has published a new ebook ‘Kickstart your Digital Marketing Career’. Joe Williams says, “Download this comprehensive ebook packed with industry insights and advice from experts to find out: The most in-demand digital marketing roles Digital marketing manager Social media manager SEO specialist or manager PPC... [...]
This is a reminder for the CMI webinar on April 30, 2025. In today’s innovation-driven marketing, we must adapt or fall behind. Staying ahead requires benchmarking against competitors to make strategic moves. Content Marketing Institute is hosting a webinar ‘2025 Digital Engagement Benchmarks’ on Thursday, April 30, 2024, at 2.00 pm ETD. The CMI team says, “Join us as we unveil the 2025 Digital Engagement Benchmarks, where you will get the most up-to-date data on digital engagement based on the thousands of digital experiences we’ve analyzed plus insight on audience behaviors... [...]
Learning digital marketing is essential in today’s digital age to effectively reach and engage online audiences. It empowers individuals and businesses to promote brands, analyze data, and drive growth across various digital platforms. Neil Patel has published a new video, ‘It Took Me Years to Learn Digital Marketing, But You Can Learn it in 13 Minutes’. He says, “If I had to start all over again from scratch, here’s the exact roadmap I’d follow to become a digital marketing expert in 2025. No fluff—just actionable strategies. With multiple 8-figure marketing businesses... [...]
Digital marketing careers offer dynamic opportunities in areas like SEO, social media, and content creation. With businesses rapidly shifting online, skilled professionals are in high demand across industries. Digital Marketing Institute has published ‘A Guide To Digital Marketing Career Paths in 2025’. Dan Hughes says, “If you’re looking for a career in digital marketing, the good news is that there are plenty of rewarding roles and paths to consider. 1. Social media manager Social Media Manager jobs are expected to grow by 10% between now and 2028. This level of growth equates... [...]