HubSpot’s Sophia Bernazzani has published a guide to ‘Customer Loyalty’. Talking about the guide, Bernazzani says, “Customer loyalty is something that all companies should aspire to simply by virtue of their existence: The point of starting a for-profit company is to attract and keep happy customers who buy your products to drive revenue. But there’s a lot of data to support the value of cultivating customer loyalty, too: Loyal customers convert and spend with brands they like more often Loyal customers spend more than others Loyal customers tell their family... [...]

HubSpot team has published a free guide to ‘Customer Loyalty’ to help brands and marketers make more by gaining their customer’s trust. Talking about customer loyalty, Sophia Bernazzani says, “According to The Loyalty Report 2017, the average consumer is involved in 14 loyalty programs, but have the capacity to engage with only seven. Companies lose money on time and effort, and customers get no more value from the businesses to which they are “loyal.” So how do you keep your business out of that segment? How do you convey enough additional value in your programs... [...]

We recently shared two articles on improving customer loyalty. One by Entrepreneur columnist Sona Jepsen and another one published by Capegemini. Econsultancy columnist Nikki Gilliland has shared five ways to help marketers improve customer loyalty. Gilliland says, “In today’s highly competitive ecommerce market, brand loyalty can be an elusive concept. From fast customer service and convenience, to product quality and brand values, there are many factors that might help to keep customers happy. But are there really enough ways to make customers buy and buy again? With this in mind, let’s... [...]

Capegemini has published findings from its research dealing with customer loyalty. The findings reveal what drives brand loyalty, and how to cultivate it. Here are key findings: Consumers’ emotions play a critical role in determining which brands they are loyal to. Executives and consumers have very different perceptions of how well brands make emotional connections. While emotions have the strongest correlation to loyalty, rational benefits do play an important part. Emotionally engaged consumers spend more on brands they are loyal to. The Capegemini team says, “Our research shows... [...]

Customer loyalty reflects a customer’s willingness to buy from or work with a brand repeatedly. Customer loyalty comes out of positive customer experience, customer satisfaction, and value of the products or services. HubSpot has published a free guide to Customer Loyalty. Sophia Bernazzani says, “A customer loyalty program is a rewardsprogram offered by a company to customers who frequently make purchases. Aloyalty program may give a customer free merchandise, rewards, coupons, or even advance released products. According to The Loyalty Report 2017, the average consumer is involved... [...]