HubSpot’s guide to Customer Loyalty
Customer loyalty reflects a customer’s willingness to buy from or work with a brand repeatedly. Customer loyalty comes out of positive customer experience, customer satisfaction, and value of the products or services.
HubSpot has published a free guide to Customer Loyalty.
Sophia Bernazzani says, “A customer loyalty program is a rewardsprogram offered by a company to customers who frequently make purchases. Aloyalty program may give a customer free merchandise, rewards, coupons, or even advance released products.
According to The Loyalty Report 2017, the average consumer is involved in 14 loyalty programs, but have the capacity to engage with only seven. Companies lose money on time and effort, and customers get no more value from the businesses to which they are “loyal.”
So how do you keep your business out of that segment? How do you convey enough additional value in your programs to keep your customers coming back?
It’s time to look beyond convoluted rewards systems and offer actual value to customers using their loyalty program. Here are some ideas for customer loyalty programs that might work for your business”.
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