HubSpot’s Guide to Customer Loyalty
HubSpot team has published a free guide to ‘Customer Loyalty’ to help brands and marketers make more by gaining their customer’s trust.
Talking about customer loyalty, Sophia Bernazzani says, “According to The Loyalty Report 2017, the average consumer is involved in 14 loyalty programs, but have the capacity to engage with only seven. Companies lose money on time and effort, and customers get no more value from the businesses to which they are “loyal.”
So how do you keep your business out of that segment? How do you convey enough additional value in your programs to keep your customers coming back?
It’s time to look beyond convoluted rewards systems and offer actual value to customers using their loyalty program. Here are some ideas for building a customer loyalty program that might work for your business”.
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