Customer Loyalty: The Ultimate Guide [HubSpot]
HubSpot’s Sophia Bernazzani has published a guide to ‘Customer Loyalty’.
Talking about the guide, Bernazzani says, “Customer loyalty is something that all companies should aspire to simply by virtue of their existence: The point of starting a for-profit company is to attract and keep happy customers who buy your products to drive revenue.
But there’s a lot of data to support the value of cultivating customer loyalty, too:
- Loyal customers convert and spend with brands they like more often
- Loyal customers spend more than others
- Loyal customers tell their family and friends about positive experiences.Word-of-mouth marketing is more effective at driving new customers than branded content and advertising, and in turn, these referred customers become loyal customers that are likely to spend more than average.
- In the U.S., 40% of online shopping revenue comes from repeat customers, who make up only 8% of site visitors”.
Comments are closed.