HubSpot’s Sophia Bernazzani has published a guide to ‘Customer Loyalty’.

Talking about the guide, Bernazzani says, “Customer loyalty is something that all companies should aspire to simply by virtue of their existence: The point of starting a for-profit company is to attract and keep happy customers who buy your products to drive revenue.

But there’s a lot of data to support the value of cultivating customer loyalty, too:

Customer Loyalty: The Ultimate Guide

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