LinkedIn’s Jae Oh has announced the addition of three new features to the LinkedIn advertising platform. The new features are:Lookalike AudiencesInterest Targeting with Microsoft Bing DataAudience Templates.The new features will help the advertisers to reach out to their target audiences and enhance their business. Jae says, “One of the hardest parts of advertising is reaching the right people.  With so many ways to define your target audience, it can be difficult deciding how to reach the audience that fits your ideal customer profile or folks who are more likely to be... [...]

LinkedIn is considered as one of the best social networks with great advertising option for the marketers. Search Engine Journal contributor Ashley Ward has published a comprehensive guide to advertising on LinkedIn in 2019.Ward says, “In order to successfully advertise on LinkedIn, your goal needs to be one of the following:Brand awareness.Website visits.Engagement.Video views.Lead generation.Website conversions.Job applicants.The most commonly used objectives with LinkedIn advertising is lead generation, job applications, and a safe-tie between video views and website visits”.How... [...]

AJ Wilcox says, “This week, LinkedIn released a fantastic new feature to their ads product that is an absolute game-changer for business-to-business companies. It’s called Account Targeting, and it allows you to upload a list of up to 300,000 company names and target ads to only those companies.Here’s a story to illustrate the power of this new functionality:I walked into a marketing team meeting and immediately knew there was a problem. The team was close to hitting their goal, but trending behind the curve, and it looked like we might miss it. The CMO made the decision to dump more... [...]