LinkedIn’s Jae Oh has announced the addition of three new features to the LinkedIn advertising platform.

The new features are:

  • Lookalike Audiences
  • Interest Targeting with Microsoft Bing Data
  • Audience Templates.

The new features will help the advertisers to reach out to their target audiences and enhance their business.

Jae says, “One of the hardest parts of advertising is reaching the right people.  With so many ways to define your target audience, it can be difficult deciding how to reach the audience that fits your ideal customer profile or folks who are more likely to be interested in your business.

Today, we’re excited to introduce three new ways to help you easily target more of the right audiences from LinkedIn’s network of 610 million professionals: lookalike audiences, audience templates, and the addition of Microsoft Bing search data to our recently released interest targeting product. These offerings are designed to increase the scale of your marketing efforts and improve ROI”.

To learn more details about the new features, visit the page below.

Targeting on LinkedIn Just Got More Powerful

LinkedIn Marketing Solutions Blog

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