Facebook has announced new ad limits for the advertisers.According to Facebook: “When an advertiser runs too many ads at once, each ad delivers less often. This means that fewer ads exit the learning phase, and more budget is spent before the delivery system can optimize performance.”Vertical Leap’s Mihai Serban has published an article highlighting the impact of Facebook’s new ad limits on your advertising strategy.Serban says, “The reason behind the Facebook ads limit is purely technical. The search giant says that once an advertiser runs too many ads, each of... [...]
Archive for the 'Facebook marketing' Category
Sprout Social contributor Sarah Aboughlhosn has shared an article highlighting new Facebook features every marketer should know about.Aboughlhosn says, “If you’re a regular user of the platform, then you may have noticed some aesthetic changes, as well as a few usability upgrades to the platform. There are also a few hidden Facebook features that can come in handy if you know where to look. Overall, these updates create a more streamlined user experience.New layout and dark modeFacebook rolled out a new layout as well as a dark mode for your Timeline. To enable dark mode, navigate to... [...]
Social Media Examiner has published a new podcast episode ‘Facebook to Place Limits on Ads: What Marketers Need to Know’.Listen to this podcast to learn about the upcoming changes in Facebook ads.The SME team says, “We explore Facebook’s plans to limit the number of ads a page can run with special guest, Tara Zirker. We will also cover more updates from Facebook, Instagram, and YouTube”.Listen to the podcast on the following site.Facebook to Place Limits on Ads: What Marketers Need to KnowSocial Media Examiner [...]
Social Media Examiner’s latest podcast episode ‘Facebook Desktop Changes: What Marketers Need to Know’ highlights some important changes that have been made into the Facebook Desktop.The SME team says, “We explore how marketers should change their tactics to better work with Facebook’s new desktop layout and Shops Tab on mobile with special guest Fallon Zoe”.Facebook Desktop Changes: What Marketers Need to KnowSocial Media Examiner [...]
Facebook advertising can help you to enhance your online reach and make more sales. Well-designed Facebook ads can grow your advertising ROI.HubSpot contributor Carly Stec has published an eight-step guide to advertising on Facebook.She says, “Facebook offers a variety of paid ad options and placements, but all ads can be broken down into three elements:Campaigns. The campaign houses all of your assets.Ad sets. If you’re targeting separate audiences with different characteristics, you’ll need an individual ad set for each.Ads. Your actual ads live within your ad sets.... [...]
Social Media Examiner has published a new podcast episode ‘Facebook Branded Content for Groups’.The SME team says, “We explore Facebook Sponsored Post options for Groups, Lead Gen forms rolling out to YouTube, and new Twitter features”.Facebook Branded Content for GroupsSocial Media Examiner [...]
Facebook Shops is a mobile-first shopping experience where businesses can easily create an online store on Facebook and Instagram for free.Social Media Examiner’s Mari Smith has shared some useful tips to help you set up your own Facebook shops.Smith says, “If you already have a shop on Facebook or Instagram, your shop will automatically update to the new Facebook Shops. You’ll get a notification or an email or both from Facebook.If you don’t already have a shop, read on to learn how to set one up for your business.#1: Decide If a Facebook Shop Makes Sense for Your BusinessFacebook... [...]
Publishing on Facebook is one of the most popular and proven ways to reach more audience on social media. With engaging Facebook content, you can grow your following and grow your business.PPC Hero contributor Etgar Shpivak has published an article on how Facebook Post engagement helps you to drive more sales.Shpivak says, “Social media marketing is an interesting profession. SMM thrives with good creative, which in turn drives high engagement for the content promoted. An ad with good creative can receive plenty of engagement, as likes, comments, and even shares.While this can be a good... [...]
Facebook can help you to reach a wide online audience. By creating a Facebook community, you can stay in touch with your target audience and continue to promote your products and services.Ahrefs’ Tim Soulo has published a new video ‘How We Built A Facebook Community Of 11,000+ Members’ to help you create a great Facebook community.Soulo says, “In 4 years, we’ve grown our Facebook community to over 11,000 members. And this was achieved despite the fact that we did not have any explicit goals to grow it.This is even more impressive considering that we have pretty... [...]
Social Media Examiner has published a new podcast episode ‘Advanced Facebook Audience Targeting for eCommerce Businesses’ featuring Miracle Wanzo.Michael Stelzner says, “Want to do advanced Facebook ad targeting? Looking for tools to make it easier to track custom events on Facebook?To explore how eCommerce businesses can use advanced Facebook ad targeting, I interview Miracle Wanzo on the Social Media Marketing Podcast.Miracle is a Facebook ads expert and co-founder of Discovery Marketing, a Facebook ads technical services agency. She’s also the founder of Hip Undies,... [...]