Search Engine Journal has published ‘Holiday PPC Guide 2025: Advanced Strategies For Smarter Bidding, Budgets & Audiences’.Frederick Vallaeys says, “The holiday this year brings more competition than ever, but the shopper journey is also shifting. Consumers begin research weeks earlier, often starting in October, and rely on conversational AI or chatbot-style searches to compare products. Microsoft’s holiday insights show that shopping behavior kicks off in October, with many November and December conversions originating from clicks made weeks earlier.The funnel is... [...]
Archive for the 'PPC Marketing' Category
PPC campaigns in the age of AI are becoming smarter and more efficient, driven by predictive algorithms that optimize bids, keywords, and ad placements in real time. AI-powered insights help marketers target the right audience with personalized ads, improving ROI and reducing wasted spend.Digital Marketing Institute is hosting a webinar, ‘Survive the AI Hype and Take Control of Your PPC Campaigns’ on Wednesday, November 19, 2025.The DMI team says, “Google & Meta Ads interfaces are designed using psychological manipulation tactics to get you to spend more or... [...]
In 2026, PPC trends will be shaped by AI automation, voice search optimization, and audience-based bidding strategies. Marketers will rely on predictive insights and real-time performance data to maximize ad ROI and enhance targeting precision.Search Engine Journal contributor Matt G. Southern has published an article on PPC Trends 2026: AI, Automation, And The Fight For VisibilityHe says, “We asked PPC professionals how they’re navigating this shift. Most aren’t pessimistic about AI-first campaigns. Many have found ways to work with platform automation without surrendering the strategic... [...]
PPC marketing is important because it drives immediate, targeted traffic to your website, ensuring your brand reaches the right audience at the right time. It also offers measurable results, helping businesses optimize campaigns for maximum ROI.Search Engine Journal contributor Menachem Ani has published an article featuring a 5-step process to set clear PPC goals.He says, “Many agencies and marketers believe that success in paid media is primarily down to the quality of your ads or the specificity of your landing pages.While those elements are important, they’re meaningless unless... [...]
Search Engine Land contributor Laura Schiele has published an article featuring four PPC trends to monitor closely in the second half of 2025.She says, “While AI dominates the spotlight, deeper changes in cost, control, and data are pushing advertisers to rethink paid media from the ground up.AI is everywhere right now, and its impact on marketing is undeniable. But while the buzz is justified, it’s not the only story shaping PPC in the months ahead.To get a broader view of what’s ahead for paid search in the second half of 2025, we’re zooming out to spotlight four key trends... [...]
Improving PPC lead quality is essential to ensure marketing budgets are spent on prospects with real conversion potential. Focusing on precise targeting, ad relevance, and optimized landing pages helps attract high-intent users and boost ROI.Search Engine Land contributor Chelsea So has published an article featuring five ways to improve PPC lead quality.She says, “This article explains how to improve your PPC lead quality by strengthening the signals you send to Google, using smarter tracking, audience targeting, and campaign feedback loops.With today’s AI-fueled search dynamics,... [...]
Search Engine Journal has made available a replay of its webinar, ‘How To Save PPC Campaigns From Poor Conversions & Wasted Budget’.Heather Campbell says, “Watch on-demand webinar & learn how to:Drive better PPC results for your next campaign.Pinpoint PPC lead leaks in all stages of your marketing funnel.Improve ROI with a proven lead follow-up strategy.Join Meagan McLoughlin, Principal Marketing Manager at CallRail, as she breaks down how you can transform your lead-nurturing and management strategies.”How To Save PPC Campaigns From Poor Conversions &... [...]
This is a reminder for the SEJ webinar on June 5, 2025.Search Engine Journal is hosting a webinar, ‘How To Save PPC Campaigns From Poor Conversions & Wasted Budget’ on Thursday, June 5, 2025, at 2.00 pm ET.The SEJ team says, “You’re investing time, creativity, and most importantly, money into attracting qualified leads and delivering exceptional results. But what happens after a lead takes action?Leads often slip through the cracks due to missed calls, slow follow-ups, and lack of visibility into what happens next.Register for our upcoming webinar &... [...]
Search Engine Journal is hosting a webinar, ‘How To Save PPC Campaigns From Poor Conversions & Wasted Budget’ on Thursday, June 5, 2025, at 2.00 pm ET.The SEJ team says, “You’re investing time, creativity, and most importantly, money into attracting qualified leads and delivering exceptional results. But what happens after a lead takes action?Leads often slip through the cracks due to missed calls, slow follow-ups, and lack of visibility into what happens next.Register for our upcoming webinar & learn how to: Drive better PPC results for your... [...]
In the ‘Ask A PPC series’, Search Engine Journal contributor Navah Hopkins has answered the question ‘How Will The Tariffs Impact My PPC Campaigns?’.She says, “Tariffs – and other international trade turbulence – tend to live in the operations or finance side of the house.In reality, these shifts disrupt marketing, media efficiency, and PPC strategy more than many brands are prepared for.When the ripple effects hit, they often show up first in your performance metrics.This month’s Ask A PPC is focused on:The impact of tariffs.What you can do about it.Adjacent... [...]