Search Engine Journal contributor Brooke Osmundson has published an article featuring 10 remarketing lists to boost PPC performance.She says, “Remarketing lists continue to be one of the more dependable tools inside PPC accounts, especially for search campaigns. They give advertisers clearer control over who sees ads, how bids are adjusted, and how messaging aligns with prior brand interaction.As tracking becomes more constrained and audience signals less granular, first-party data carries more weight in day-to-day performance.Remarketing allows you to act on what users... [...]
Archive for the 'PPC Marketing' Category
PPC trends are shifting toward AI-driven automation, audience targeting, and performance-based bidding to improve efficiency and ROI. With growing competition and privacy changes, data-driven creatives, omnichannel ads, and smart attribution are becoming essential for campaign success.Search Engine Land has published a new guide, ‘2026 PPC trends to get ahead of now’.Anu Adegbola says, “The PPC landscape in 2025 shifted faster than ever, with updates arriving at a pace unmatched in the industry’s 20-year history. At SMX Next, a panel of industry experts broke down what’s... [...]
PPC marketing in 2026 will be dominated by AI-driven automation and smart bidding, enabling real-time optimization across search, social, and video platforms. Marketers will rely on first-party data, intent-based targeting, and high-quality creatives to succeed in a privacy-first, AI-led advertising ecosystem.Search Engine Land has published a new video, ‘The new PPC best practices: Navigating AI powered PPC without sacrificing control’.The SEL team says, “As automation... [...]
Search Engine Journal contributor has published an article answering the question, ‘Should Your PPC Strategy Focus On The Lead Pipeline Or Revenue?’.She says, “Focusing on revenue means optimizing for outcome. The intent is to turn opportunities into booked business and prove marketing’s direct impact on the bottom line. The metric is return on ad spend or cost per acquisition.Neither is wrong. But, treating them as interchangeable creates confusion.Pipeline growth without strong sales follow-up inflates cost and hides inefficiency. Revenue-only optimization without top-funnel... [...]
This is a reminder for the DMD webinar on November 19, 2025.PPC campaigns in the age of AI are becoming smarter and more efficient, driven by predictive algorithms that optimize bids, keywords, and ad placements in real time. AI-powered insights help marketers target the right audience with personalized ads, improving ROI and reducing wasted spend.Digital Marketing Institute is hosting a webinar, ‘Survive the AI Hype and Take Control of Your PPC Campaigns’ on Wednesday, November 19, 2025.The DMI team says, “Google & Meta Ads interfaces are designed using psychological... [...]
Search Engine Journal has published ‘Holiday PPC Guide 2025: Advanced Strategies For Smarter Bidding, Budgets & Audiences’.Frederick Vallaeys says, “The holiday this year brings more competition than ever, but the shopper journey is also shifting. Consumers begin research weeks earlier, often starting in October, and rely on conversational AI or chatbot-style searches to compare products. Microsoft’s holiday insights show that shopping behavior kicks off in October, with many November and December conversions originating from clicks made weeks earlier.The funnel is... [...]
PPC campaigns in the age of AI are becoming smarter and more efficient, driven by predictive algorithms that optimize bids, keywords, and ad placements in real time. AI-powered insights help marketers target the right audience with personalized ads, improving ROI and reducing wasted spend.Digital Marketing Institute is hosting a webinar, ‘Survive the AI Hype and Take Control of Your PPC Campaigns’ on Wednesday, November 19, 2025.The DMI team says, “Google & Meta Ads interfaces are designed using psychological manipulation tactics to get you to spend more or... [...]
In 2026, PPC trends will be shaped by AI automation, voice search optimization, and audience-based bidding strategies. Marketers will rely on predictive insights and real-time performance data to maximize ad ROI and enhance targeting precision.Search Engine Journal contributor Matt G. Southern has published an article on PPC Trends 2026: AI, Automation, And The Fight For VisibilityHe says, “We asked PPC professionals how they’re navigating this shift. Most aren’t pessimistic about AI-first campaigns. Many have found ways to work with platform automation without surrendering the strategic... [...]
PPC marketing is important because it drives immediate, targeted traffic to your website, ensuring your brand reaches the right audience at the right time. It also offers measurable results, helping businesses optimize campaigns for maximum ROI.Search Engine Journal contributor Menachem Ani has published an article featuring a 5-step process to set clear PPC goals.He says, “Many agencies and marketers believe that success in paid media is primarily down to the quality of your ads or the specificity of your landing pages.While those elements are important, they’re meaningless unless... [...]
Search Engine Land contributor Laura Schiele has published an article featuring four PPC trends to monitor closely in the second half of 2025.She says, “While AI dominates the spotlight, deeper changes in cost, control, and data are pushing advertisers to rethink paid media from the ground up.AI is everywhere right now, and its impact on marketing is undeniable. But while the buzz is justified, it’s not the only story shaping PPC in the months ahead.To get a broader view of what’s ahead for paid search in the second half of 2025, we’re zooming out to spotlight four key trends... [...]