Editing YouTube videos for business is essential to ensure clarity, professionalism, and strong brand positioning in a highly competitive digital space. Well-edited videos improve viewer retention, reinforce key messages, and enhance credibility, ultimately driving higher engagement and conversions.HubSpot has published a new podcast episode titled ‘How to Edit YouTube Videos for Business (Free & Easy)’.In... [...]

Multi-Channel Content Strategy is the practice of planning, creating, and distributing content across multiple platforms—such as websites, social media, email, and search—while maintaining consistent messaging and brand voice. It helps brands reach diverse audiences where they are most active, improve engagement, and maximize content impact through coordinated, platform-specific adaptations.HubSpot has published a new podcast episode titled ‘The Multi-Channel... [...]

HubSpot has published an article answering the question, ‘Should Trending News Disrupt Your Content Plans?’.Ann Gynn says, “News and trends can disrupt any marketer’s editorial calendar.People take to the streets to protest the government. A tornado rips through a region. Pecorino Romano cheese faces a national recall.“Dilly-dallying” gets replaced by “67.” #NoughtiesNostalgia moves aside for  #2026IsTheNew2016.” Even if your brand doesn’t feel the... [...]

Integrating AI into your marketing workflows helps automate repetitive tasks, unlock deeper audience insights, and improve decision-making speed. It enables teams to scale personalization, optimize campaigns in real time, and stay competitive in a fast-moving digital landscape.HubSpot has published a new podcast episode titled ‘How to Integrate AI Into Your Marketing Workflows’.In... [...]

In an age flooded with AI-generated “slop,” standout video content is built on original insight, lived experience, and a clear point of view that machines can’t fake. Focus on human storytelling, sharp editing, and audience-first value to create videos that feel authentic, memorable, and worth sharing.MOZ has published a new video, ‘How To Create Content That Stands Out From AI Slop’ featuring Mark Williams-Cook.The MOZ team says, “In this video, Mark Williams-Cook explains what constitutes quality content as generative AI takes over our feeds. He identifies... [...]

Marketing dashboards can mislead when they focus on vanity metrics and surface-level trends instead of real business impact. Without context and critical analysis, dashboards risk driving confident decisions based on incomplete or distorted data.HubSpot has published a new podcast episode titled ‘How to Integrate AI Into Your Marketing Workflows’.Ann... [...]

Digital Marketing Institute contributor Clodagh O’Brien has published an article featuring important digital marketing trends for 2026.She says, “The digital marketing realm moves fast, and 2026 looks to be as dynamic as any other year.To keep up, marketers need to know the digital marketing trends to leverage this year to stay ahead of the competition and create impactful and successful campaigns.The widespread adoption of artificial intelligence (AI) now means that the technology is embedded into many systems, processes, and platforms. As a result, digital marketers need to know... [...]

Email marketing automation is needed to deliver timely, personalized messages at scale based on user behavior and lifecycle stages. It improves engagement, saves time, and drives higher conversions by nurturing leads consistently without manual effort.HubSpot has published a new guide, ‘Email marketing automation tools: How to choose in 2026′.Cassie Wilson Clark... [...]

HubSpot has published a new podcast episode titled ‘How to Create a LinkedIn Learning Course (Complete Guide for 2026)’.In this video, you’ll learn: How LinkedIn’s content team discovers and invites instructorsThe 4 Cs of Authority framework for getting noticed on LinkedInHow to apply directly (even without an invite) and what to include in your sample videoStep-by-step... [...]

Content creation in the AI era blends human creativity with intelligent tools to produce faster, more personalized, and data-driven content at scale. Success now depends on originality, strategic thinking, and ethical AI use—where creators guide the machine, not the other way around.MOZ has published a new video ‘How To Create Content That Stands Out From AI Slop’ featuring Mark Williams-Cook.The MOZ team says, “In this video, Mark Williams-Cook explains what constitutes quality content as generative AI takes over our feeds. He identifies ‘solved information’... [...]