Search Engine Land contributor Brad Geddes has published a new checklist to find whether your account is ready for Google AI Max.He says, “AI Max can unlock incremental conversions – or drain budget fast. Validate tracking, bidding, and broad match readiness before enabling it.AI Max is Google’s latest foray into semi-keywordless targeting.While you need keywords for the system to have a starting place, Google uses signals beyond keywords in deciding how to show ads to searchers.In accounts with a strong history of broad match success, AI Max can be highly effective at finding... [...]
Archive for the 'Internet Marketing Trends' Category
MOZ has published a new video ‘Do Communities & Forums Help With AI Visibility?’ featuring Mark Williams-Cook.The MOZ team says, “Should you build communities or compete head-to-head? In this video, Mark explains how community building aligns with the future of search, making it a smart long-term strategy for brands.”MOZ [...]
HubSpot has published a new podcast episode titled ‘How to Go Viral in 2026 | Custom GPTs, Templates and AI Prompts Included’.In this video, you’ll learn: The 3 biggest myths about going viral (and what actually works) How 2026 algorithms decide what content to push The viral trend signals every platform agrees on How to use AI to generate viral-style content ideas for your... [...]
HubSpot has published a new podcast episode titled ‘Building Creator Relationships That Actually Work’.The HubSpot team says, “In this episode of Field Notes, we break down how modern creator strategy actually works — from finding the right creators, to building partnerships that last, to measuring what really matters beyond vanity metrics. Creator and influencer marketing has... [...]
WhatsApp Ads help businesses start direct, real-time conversations with customers, turning interest into instant engagement and faster conversions. By combining personalized messaging with click-to-chat ads, brands can build trust, capture leads, and close sales efficiently.HubSpot has published a new podcast episode titled ‘How to Run WhatsApp Ads for Your Business | Complete Setup Guide’.The... [...]
The YouTube Community Tab enables creators to engage audiences beyond videos through polls, images, text posts, and updates. It helps build stronger relationships, boost channel activity, and keep subscribers connected between uploads.HubSpot has published a new episode of ‘Field Notes’ podcast titled ‘How to Use the YouTube Community Tab to Grow Your Business’.The HubSpot team says, “Turn... [...]
In 2026, Answer Engine Optimization (AEO) will focus on structuring content to deliver clear, authoritative answers that AI search engines and voice assistants can instantly surface. With zero-click searches rising, AEO prioritizes intent-driven content, schema markup, and conversational clarity to improve visibility across AI-powered search experiences.HubSpot has published a new episode of ‘Field Notes’ podcast titled ‘How to Build a Page AI Will Love (AEO Checklist)’.This... [...]
Answer Engine Optimization (AEO) is essential to ensure content is easily understood and selected by AI-powered search and answer engines. It helps brands gain higher visibility by delivering clear, structured, and direct answers to user queries.HubSpot has published a new episode of the ‘Field Notes’ podcast titled ‘Cracking the Code to Great AEO’.It covers the following:The anatomy... [...]
Conversion Rate Optimization (CRO) focuses on improving website elements such as design, content, and user experience to encourage visitors to take desired actions. By analyzing user behavior and testing variations, CRO helps maximize leads, sales, and overall business performance without increasing traffic.HubSpot has published a new podcast episode titled ‘Conversion Rate Optimization Tutorial: 5 Steps To Optimize Your Marketing Campaigns Using AI + Data’.It... [...]
Achieving higher conversions is essential for turning audience interest into measurable business outcomes and revenue growth. It ensures that marketing efforts deliver real value by optimizing user journeys, building trust, and encouraging timely action.HubSpot has published a new episode of ‘Field Notes’ titled ‘How To Turn Campaign Data Into Higher Conversions (Loop Marketing Evolve Stage)’.This video... [...]