Generative Engine Optimization (GEO) focuses on optimizing content so it is accurately understood, selected, and cited by AI-driven search and answer engines. In marketing, GEO helps brands stay visible in an AI-first discovery journey by aligning content with intent, context, and trusted data signals rather than just keywords.MarTech is hosting a webinar, ‘The GEO Imperative: Why Brands Must Optimize for AI Discovery’ on Thursday, February 5, 2026.The MarTech team says, “Generative AI is no longer an experiment—it’s... [...]

Neil Patel has published a new video, ‘My Actual Personal Brand Strategy For 2026’.In this video, you’ll learn: Your Brand Is a Behavioral Operating System (Not Just Content)AI Makes Everyone Loud—So Trust Becomes the FilterA Personal Brand Won’t Build the Biggest Business—But It Gives You the Fastest StartPillar 1 – Create Unique, Valuable ContentPillar 2 – Go Omnichannel (But Don’t Spread Yourself Thin)Chapter #6: Pillar 3 – Balance Short-Form and Long-Form... [...]

XEO (Experience Engine Optimization) focuses on optimizing content for AI-driven search, voice assistants, and answer engines by prioritizing user intent, context, and experience. It redefines search visibility by ensuring brands are discoverable across conversational, zero-click, and multi-modal search environments.MarketingProfs is hosting a webinar, ‘XEO and the Future of Search’ on Friday, January 30, 2026, at 11.30 pm ET.The MarketingProfs team says, “AI-powered search is here—and only getting bigger.And while they... [...]

Loop marketing focuses on continuously engaging users across channels by using data, feedback, and behavior to refine messaging and re-target audiences. It creates a closed loop where insights from each interaction improve future campaigns, boosting retention and conversions.HubSpot contributor has published an article explaining why Loop Marketing matters in 2026, according to the State of Marketing report.He says, “Loop Marketing works by cycling teams through four repeatable stages. These stages are not new marketing ideas. What’s new is treating them as a closed,... [...]

An AI Search Strategy is essential to stay visible as users increasingly rely on AI-powered search, voice assistants, and answer engines instead of traditional search results. It helps brands optimize content for intent, context, and entities—ensuring accurate discovery, credibility, and competitive advantage in an AI-driven search ecosystem.Ahrefs has published a new video, ‘Top SEO Experts Build Me an AI Search Strategy (GEO)’.The Ahrefs team says, “Everyone talks about ranking in AI search, but very few can show what... [...]

Search Engine Journal has published a new guide, ’45 Best Subreddits For Marketing & SEO Professionals’.Shelly Walsh says, “Over the last few years, Reddit has risen in influence to be a social channel that Google elevated in it’s search engine results for it’s user-generated content and also a source of valuable reviews for users.Reddit is constructed as a network of smaller communities, known as Subreddits. The value of these Subreddits is in their independence and their self-moderation to avoid spamming. Redditors are notoriously anti-spam or self-promotion,... [...]

AI for SEO enables faster, data-driven optimization by automating keyword research, content optimization, technical audits, and performance analysis. It helps businesses predict search intent, personalize content, and stay competitive as search engines evolve toward AI-powered results.Ahrefs contributor Ryan Law has published an article explaining what AI means for SEO.He says, “You can’t talk about SEO today without mentioning generative AI.Google any keyword, and there’s a high chance you’ll see an AI-generated answer in the search results. Many people... [...]

Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘When Customers Create More Customers: Creating Superfans’ featuring Michael Stelzner.This video covers the following:Why Customer Experience and Super Fans Matter for MarketingThe SUPER Model for Customer Experiences That Create Super Fans: StoryThe SUPER Model for Customer Experiences... [...]

LLMO (Large Language Model Optimization) metrics measure how effectively content is discovered, interpreted, and cited by AI models in answer-driven search and generative responses. They focus on indicators like AI visibility, citation frequency, semantic relevance, and consistency across trusted sources to improve presence in AI-powered results.Search Engine Land has published a new video, ‘7 LLMO Metrics That Matter: How AI Really Measures Your Brand’.The SEL team says, “ChatGPT,... [...]

This is a reminder for the MarketingProfs webinar on January 22, 2026.MarketingProfs is hosting a webinar, ‘The Marketing Fortune! It’s All in the Follow-Up (But Only if You Do It Right)’ on Thursday, January 22, 2026, at 1.00 pm ET.The MarketingProfs team says, “In this webinar, Automation and Small Business Growth Expert Darin Adams shows you how service-based SMBs and independent professionals are growing revenue with simple, automated follow-up systems anyone can implement.Darin will share actionable communication... [...]