Growing your opted-in database is everything. These data assets are not only the bedrock of the tracking, analytics, and planning functions shaping the performance and direction of your marketing strategy, they are the foundational resources that will future-proof your go-to-market effectiveness as the marketing function evolves towards an increasingly privacy-centric operative paradigm.Digital Marketing Depot is hosting a webinar, ‘The Ultimate Consent Strategy to Maximize Customer Opt-Ins in 2025’ on Tuesday, June 10, 2025, at 1.00 pm EDT.The DMI team says, “Join Arshdeep... [...]

Authentic storytelling builds trust by connecting with audiences on an emotional level, making brands more relatable and memorable. It humanizes marketing, turning messages into meaningful experiences that drive engagement.As sustainability takes center stage, brands are under pressure to communicate their efforts clearly and credibly.Adweek is hosting a webinar,’ Master Consumer Agility With AI-Driven Data’ on Thursday, June 12, 2025, at 1.00 pm ET.The Adweek team says, “Join experts from Getty Images for a data-backed look at how brands can use authentic, inclusive... [...]

As artificial intelligence (AI) evolves, it is upending how media campaigns are executed, from audience segmentation and media buying to real-time optimization and performance measurement.Digital Marketing Depot has published ‘State of Data 2025 Report’.The DMD team says, “The State of Data 2025 Report examines AI’s adoption, challenges, and opportunities across the media campaign lifecycle, while the companion guide provides tactical recommendations for integrating AI into day-to-day media planning, activation, and analysis.Together, these resources offer a comprehensive... [...]

This is a reminder for the SEJ webinar on May 22, 2025.In the fast-paced world of e-commerce and retail, managing affiliate and influencer partnerships efficiently is key to scaling growth. But as programs expand, so do the challenges—think delayed payouts, manual processes, and poor visibility into performance.Adweek is hosting a webinar,’ Boost ROI with Smarter Affiliate & Influencer Strategies’ on Thursday, May 22, 2025, at 1.00 pm ET.The Adweek team says, “Join experts from Tipalti, Everflow, and Inflektion as they explain how leading e-commerce brands are... [...]

Today’s consumers are evolving faster than ever, and brands that fail to keep up risk falling behind. In an era defined by constant change, real-time, high-performance data is the key to staying connected with what your audiences want, need, and expect right now.Adweek is hosting a webinar,’ Master Consumer Agility With AI-Driven Data’ on Wednesday, June 4, 2025, at 1.00 pm ET.The Adweek team says, “Join Resonate as we explore how AI-powered data gives brands and agencies the ability to monitor shifting consumer sentiment, motivations, and behaviors with unmatched... [...]

This is a reminder for the Forrester webinar on May 21, 2025.The future of technology waits for no one, and staying ahead is no longer optional — it’s essential. Forrester’s 2025 emerging tech list reveals the groundbreaking technology and security innovations set to reshape industries and redefine success.Forrester is hosting a webinar ‘Unveiling The Top 10 Emerging Technologies For 2025’ on Wednesday, May 21, 2024, at 11.00 am ETD.The Forrester team says, “Join Brian Hopkins, Forrester VP of emerging technology and principal analyst, for this highly anticipated event.... [...]

HubSpot has published the latest episode of the ‘How I Built a Personal AI Assistant With Claude + ChatGPT’.The HubSpot team says, “What if you could be 10x more productive—just by letting AI organize your workday? Kipp dives into how to leverage new AI assistants to automate your workflows, optimize your meetings, and finally banish daily chaos. Learn more on integrating Claude and ChatGPT with your Google tools, using AI to map and improve your daily routines, and building a... [...]

Digital Marketing Institute has published a new episode of the Ahead of the Game podcast titled ‘How to Go to Network (Not Market)’.The DMI team says, “In this episode of the DMI podcast, host ⁠⁠Will Francis⁠⁠ speaks with ⁠⁠Mark Kilens⁠⁠, CEO and co-founder of ⁠⁠Tack⁠⁠, a community and consultancy focused on helping companies go to market. Mark shares a fresh perspective on how go-to-market strategies must evolve by putting people, not companies, at the heart of everything. From building trust to leveraging networks over traditional channels, Mark offers... [...]

Digital advertising in 2025 is being revolutionized by generative AI, enabling hyper-personalized, immersive experiences across platforms like streaming services and social media. Brands are leveraging omnichannel strategies and interactive formats to combat ad fatigue and foster deeper consumer engagement.Digital Marketing Depot has published ‘Digital Advertiser’s Playbook 2025’.The DMD team says, “Learn how top brands are preserving performance, expanding reach, and optimizing for the future—all while regaining full-funnel visibility.In this ebook, you’ll discover how... [...]

In a fast-changing environment, data standards have become a powerful lever for resilience, clarity, and performance. With standardized, reliable data, marketing teams can connect campaigns to business outcomes, optimize execution, and elevate their strategic impact—regardless of shifting conditions.Digital Marketing Depot is hosting a webinar, ‘Marketing Resilience, Powered by Data’ on Thursday, June 5, 2025, at 1.00 pm EDT.The DMI team says, “In this webinar, we’ll explore how marketing leaders are using data standards to thrive through uncertain times and changing markets.... [...]