The need for marketing measurement lies in tracking performance, optimizing campaigns, and ensuring return on investment (ROI). It helps businesses make data-driven decisions, allocate budgets effectively, and continuously improve marketing strategies.MarTech has published a new video, ‘Struggling with marketing measurement? You’re not alone’ featuring Jason Ing.It answers the following questions:What are marketing are excited and frustrated with AIWhat can AI do for campaign... [...]

Google Core Update traffic loss happens when a website experiences a sudden drop in rankings and visitors after a major algorithm update by Google. It usually indicates the need to improve content quality, relevance, user experience, and alignment with Google’s updated ranking guidelines.Search Engine Land has published a new video, ‘Google Core Update Traffic Loss: Stop Recovering, Start Debugging’.The SEL team says, “Every Google core update triggers... [...]

SEO myths in 2026 include the belief that keyword stuffing still works and that AI-generated content automatically ranks without quality or strategy. In reality, search engines prioritize helpful, user-focused content, strong experience signals, and credible authority over shortcuts and outdated tactics.The latest Ahrefs Podcast episode is titled ‘Top SEO myths debunked with real data’ featuring Ethan Smith.Here’s what you’ll learn in this episode:Why AI isn’t actually killing the webMeasuring the real traffic... [...]

Imimic enters the marketing influencer scene as an AI‑powered virtual influencer platform designed to streamline content creation, reduce production costs, and give users unprecedented creative freedom.With the rise of AI‑generated media, tools like Imimic promise to redefine how influencers, marketers, and agencies operate. But does it live up to the hype?Based on early reviews and user feedback, we can report that Imimic is a legitimate, well‑supported platform that helps creators produce high‑quality virtual influencer content at a fraction of the time and cost of traditional methods.It... [...]

Generative Engine Optimization (GEO) in 2026 focuses on structuring content so that AI-driven search and answer engines can accurately interpret, cite, and recommend it in real-time responses. It combines semantic clarity, structured data, authority signals, and conversational relevance to ensure visibility within AI-generated results rather than just traditional search rankings.HubSpot contributor Ramona Sukhraj has published an article featuring eight generative engine optimization best practices your strategy needs.She says, “BrightLocal research shows that Google still drives... [...]

With the announcement of Imimic, virtual influencers and “digital twins” (an AI version of yourself or other person) are no longer science fiction or reserved for big corporations with deep pockets.In fact, they are quietly taking over feeds on Instagram, TikTok, and YouTube, and the brands that move first are already cashing in.Imimic is an AI platform at the center of this shift, giving creators, agencies, and entrepreneurs the power to build hyper-realistic virtual influencers that work around the clock, without cameras, studios, or burnout.This week, the Teknikforce team is... [...]

The latest Ahrefs Podcast episode is titled ‘How To Make People Care About Your Brand’ featuring Jay Acunzo.Here’s what you’ll learn in this episode:Why “Marketing More” is a trap in the AI eraWhy 100 fans beat 100,000 followersThe Disney Strategy: Why you should stop trying to be “The Best”Using Unsolicited Response Rate (URR) to measure resonanceHow to close deals faster by making people careWhy generic content is dead (and how to find your “Premise”)Why brands need personalities to... [...]

Search Engine Land has published a new video, ‘How to build a modern Google Ads targeting strategy’ featuring Jyll Saskin Gales, Google Ads Coach, Inside Google Ads.The SEL team says, “You need campaigns that create demand, predict intent, and engage your ideal customers across every stage of their journey. Search alone isn’t enough to survive today and in the future. Step right up for a practical framework for building an effective campaign strategy. Whether you’re... [...]

B2B marketing on Instagram focuses on building brand authority, showcasing expertise, and humanizing the business through thought leadership, behind-the-scenes content, and client success stories. By leveraging reels, carousels, and targeted ads, companies can engage decision-makers and nurture professional relationships in a visually compelling way.MarTech has published a new guide, ‘B2B marketing on Instagram: What you need to know’.Constantine von Hoffman says, “Instagram is now a viable full-funnel channel for B2B marketing. It supports awareness, buyer validation... [...]

Generative Engine Optimization (GEO) focuses on optimizing content so it is discoverable, cited, and recommended by AI-driven search and generative platforms. By aligning marketing strategies with how AI engines interpret intent and authority, brands can increase visibility, credibility, and digital reach beyond traditional SEO.Search Engine Land has published a new guide, ‘Generative engine optimization (GEO): How to win AI mentions’.Leigh McKenzie says, “ChatGPT reaches over 800 million weekly users. Google’s Gemini app has surpassed 750 million monthly users.... [...]