Semrush has published a new guide, ‘Google My Business: A Guide to Google Business Profile’.Alex Lindley says, “Google Business Profile—formerly known as Google My Business—allows business owners to reach likely customers through Google Search and Google Maps.Maintaining a Business Profile can increase your visibility on Google, enhance your credibility through reviews, and let you control your business information.This article will cover why it’s important to have a Google Business Profile, how to set up your profile, and how you can optimize your profile.... [...]

Search Engine Journal has published a new guide, ‘The Smart Way To Take Back Control Of Google’s Performance Max’.The SEJ team says, “If you’ve ever watched your best-selling product devour your entire ad budget while dozens of promising SKUs sit in the dark, you’re not alone.Google’s Performance Max (PMax) campaigns have transformed ecommerce advertising since launching in 2021.For many advertisers, PMax introduced a significant challenge: a lack of transparency in budget allocation. Without clear insights into which placements, audiences, or assets are driving... [...]

In 2026, SEO will focus more on AI-first search experiences, where visibility in answer engines and large language models will matter as much as traditional rankings. Brands will prioritize semantic authority, structured content, and trust signals to stay discoverable across human and AI-driven searches.Search Engine Land contributor Kaspar Szymanski has published an article highlighting useful insights on SEO in 2026. He says, “Hype cycles come and go. But real SEO gains still depend on trust, crawlable data, and meeting user needs — not chasing the latest novelty.Around the... [...]

Topic clusters and pillar pages are a content strategy where a central, comprehensive pillar page covers a core topic and links to related, in-depth cluster pages. This structure improves topical authority, internal linking, and search visibility by helping both users and search engines better understand content relationships.Search Engine Land has published ‘The complete guide to topic clusters and pillar pages for SEO’.Rebecca Kelley says, “Feeling like your keyword strategy isn’t working like it used to? Keywords you once ranked for easily may now be slipping away,... [...]

MarTech has published a new video, ‘The CMO who blew up her company’s website’.It covers the following:Meet Danika Wong & Satisfi LabsWhat Danika did to her company’s website and whyHow has the new site been received?Are there new metrics for a chat-powered website?Let’s talk about vertical-specific AIHow will we be viewing websites one year from now?What’s next for agentic AI?MarTech  [...]

Website authority reflects the credibility and trustworthiness of a site based on content quality, backlinks, user experience, and expertise. Higher authority improves search rankings, visibility, and user trust across digital platforms.Semrush contributor Ana Camarena has published an article featuring four ways to increase website authority in 2026.She says, “Comparing your Authority Score against your competitors’ scores is a helpful way to understand how authoritative you appear within your specific niche.How Is Website Authority Score Calculated?Semrush’’s Authority... [...]

Entity Linking connects mentions of people, places, brands, or concepts in content to their correct, authoritative entities in a knowledge base. It improves search understanding, SEO, and AI visibility by reducing ambiguity and strengthening contextual relevance.Search Engine Journal has published a new case study, ‘How Entity Linking Can Support Local Search Success’.Martha van Berkel says, “Search has changed dramatically, including local search. Search engines and AI systems now incorporate semantic understanding to generate citations and results. To gain semantic... [...]

Search Engine Land contributor Andrew Holland has published an article highlighting why copywriting is the new superpower in 2026.He says, “AI didn’t kill copywriting. It killed low-grade informational SEO. Persuasion, positioning, and clarity now matter more than traffic volume.For the last few years, copywriting has been quietly written off.Not with outrage. Not with ceremony.Just sidelined. Replaced. Automated.Words – the core material of SEO, landing pages, ads, and persuasion – were demoted during the traffic rush and later the AI gold rush.Blog posts... [...]

Email marketing remains one of the most effective digital channels for building direct, personalized communication with audiences and nurturing long-term customer relationships. With automation and data-driven segmentation, it delivers timely, relevant messages that drive engagement, conversions, and brand loyalty.Campaign Monitor has published ‘The Ultimate Email Best Practices Guide’.The Campaign Monitor team says, “Great email marketing doesn’t happen by accident. It’s built with intention and fueled by strategy. The Ultimate Email Best Practices Guide cuts through... [...]

HubSpot has published an article answering the question, ‘What is Answer Engine Optimization (AEO) and how does it change SEO?’.The HubSpot team says, “If AEO isn’t replacing SEO, what does it actually add to your workflow? Let me break down the practical differences.Entity Clarity Matters More Than EverWith traditional SEO, you optimize for keywords. With AEO, you’re also optimizing for entities, such as the people, places, things, and concepts that AI systems need to understand.This means being crystal clear about who you are, what you do,... [...]