Strengthening marketing with AI workflows helps businesses automate repetitive tasks such as content creation, data analysis, and campaign optimization. This allows marketing teams to work faster, make data-driven decisions, and focus more on creative and strategic activities.The latest Ahrefs Podcast episode is titled ’10x Your Marketing With These AI Workflows’ featuring Kieran Flanagan.Here’s what you’ll learn in this episode:Managing a 350-person team at HubSpotHow AI drove a 30% increase... [...]

Automation in PPC helps marketers generate high-quality leads by using AI tools to optimize bids, target the right audience, and manage campaigns efficiently. Automated systems also analyze performance data in real time, helping businesses improve conversions while reducing manual effort and costs.Search Engine Land has published a new video, ‘How To Make Automation Work For Lead Gen PPC’.The SEL team says, “Come discover... [...]

This is a reminder for the MarTech conference.MarTech is hosting The MarTech Conference on March 4, 2026.The March event will follow a similar format to the September and November 2025 events, which the community voted the highest-rated virtual MarTech events of the series.The program kicks off at 11 a.m. ET on March 4th, and features six live panel discussions with Q&A. Panel topics include:Developing a strategy to end data silos.Identity in a cookieless, compliant world.What happens after your funnel collapses.Building context-aware virtual experiences.Re-thinking... [...]

In 2026, AI-generated content has become faster, smarter, and more personalized, enabling brands to produce high-quality blogs, videos, and social media posts at scale. However, the real challenge lies in maintaining originality, authenticity, and ethical transparency while leveraging AI tools effectively.Search Engine Land has published a new video, ‘AI-Generated Content Checklist for SEO Teams (Avoid Hallucinations & Brand Damage)’.The SEL... [...]

The need for marketing measurement lies in tracking performance, optimizing campaigns, and ensuring return on investment (ROI). It helps businesses make data-driven decisions, allocate budgets effectively, and continuously improve marketing strategies.MarTech has published a new video, ‘Struggling with marketing measurement? You’re not alone’ featuring Jason Ing.It answers the following questions:What are marketing are excited and frustrated with AIWhat can AI do for campaign... [...]

Google Core Update traffic loss happens when a website experiences a sudden drop in rankings and visitors after a major algorithm update by Google. It usually indicates the need to improve content quality, relevance, user experience, and alignment with Google’s updated ranking guidelines.Search Engine Land has published a new video, ‘Google Core Update Traffic Loss: Stop Recovering, Start Debugging’.The SEL team says, “Every Google core update triggers... [...]

SEO myths in 2026 include the belief that keyword stuffing still works and that AI-generated content automatically ranks without quality or strategy. In reality, search engines prioritize helpful, user-focused content, strong experience signals, and credible authority over shortcuts and outdated tactics.The latest Ahrefs Podcast episode is titled ‘Top SEO myths debunked with real data’ featuring Ethan Smith.Here’s what you’ll learn in this episode:Why AI isn’t actually killing the webMeasuring the real traffic... [...]

Imimic enters the marketing influencer scene as an AI‑powered virtual influencer platform designed to streamline content creation, reduce production costs, and give users unprecedented creative freedom.With the rise of AI‑generated media, tools like Imimic promise to redefine how influencers, marketers, and agencies operate. But does it live up to the hype?Based on early reviews and user feedback, we can report that Imimic is a legitimate, well‑supported platform that helps creators produce high‑quality virtual influencer content at a fraction of the time and cost of traditional methods.It... [...]

Generative Engine Optimization (GEO) in 2026 focuses on structuring content so that AI-driven search and answer engines can accurately interpret, cite, and recommend it in real-time responses. It combines semantic clarity, structured data, authority signals, and conversational relevance to ensure visibility within AI-generated results rather than just traditional search rankings.HubSpot contributor Ramona Sukhraj has published an article featuring eight generative engine optimization best practices your strategy needs.She says, “BrightLocal research shows that Google still drives... [...]

With the announcement of Imimic, virtual influencers and “digital twins” (an AI version of yourself or other person) are no longer science fiction or reserved for big corporations with deep pockets.In fact, they are quietly taking over feeds on Instagram, TikTok, and YouTube, and the brands that move first are already cashing in.Imimic is an AI platform at the center of this shift, giving creators, agencies, and entrepreneurs the power to build hyper-realistic virtual influencers that work around the clock, without cameras, studios, or burnout.This week, the Teknikforce team is... [...]