AI is enabling marketers to analyze vast data sets, predict customer behavior, and deliver highly personalized content at scale with greater speed and accuracy. It is also automating campaign optimization and performance insights, allowing marketers to focus more on strategy, creativity, and business growth.The latest Ahrefs Podcast episode is titled ‘AI Is Replacing Marketers — Here’s the 6-Step Plan to Survive’ featuring Ryan Law.Here’s what you’ll learn in this episode:Will AI take your marketing job?The Right Way to... [...]

Watch this Parker Prompts video ‘How to Use Notebooklm Better than 99% of People’ to discover how to boost Notebooklm productivity. [...]

AI visibility is crucial as users increasingly rely on AI-powered search and recommendation systems to discover information and brands. Strong AI visibility ensures your content is accurately understood, surfaced, and trusted across emerging AI-driven platforms.Semrush has published ‘AI Visibility Tracking for Small Teams: A Practical Guide’.Tushar Pol says, “AI is changing how people discover brands—but most companies have no idea how visible they actually are in AI platforms. And if you’re a small team, you definitely don’t have the time (or budget) to... [...]

Google AI Mode is transforming search by delivering more contextual, conversational, and intent-driven results instead of simple keyword matches. This shift requires businesses to optimize for AI understanding, content quality, and user intent to maintain search visibility.Digital Marketing Institute contributor Nicai de Guzman has published an in-depth article on Google AI Mode and its impact on search.She says, “Conversational AI has quickly shifted from novelty to necessity. Tools like ChatGPT and similar models have trained users to ask questions naturally and expect... [...]

Search in 2026 will be driven by AI-first, conversational, and intent-based experiences rather than traditional keyword matching. Businesses will need to optimize for answer engines, trust signals, and user context to stay visible and competitive.MarTech has published a new video, ‘Your SEO Playbook is Toast: Welcome to Search in 2026’.It covers the following:The Broken SEO PlaybookRelevance Engineering in SEOThe Zero Click EnvironmentAdapting to AI and Multimodal SearchSEO in the Context of... [...]

By 2026, digital marketing will be dominated by AI-led search, hyper-personalized experiences, and multimodal content spanning voice, video, and visual discovery. Marketers will increasingly rely on first-party data, automation, and trust-centric strategies to drive measurable and sustainable growth.Search Engine Journal contributor Greg Jarboe has published an article featuring the top 10 digital marketing trends for 2026.He says, “What you’ll see: Conversational search rewriting SEO; video turning fully into commerce; privacy and data ownership as competitive advantage; retail... [...]

Today’s enterprise B2B buyer is highly informed, research-driven, and prefers self-guided digital journeys supported by trusted content and peer validation. They expect personalized, value-focused engagement across multiple touchpoints before engaging with sales.MarTech has published a new video, ‘What’s the state of the enterprise B2B buyer?’. It covers the following:What’s the state of the enterprise B2B buyer?What’s responsible for the trust gap with B2B buyers?How has the playbook for reaching... [...]

A CRM system is vital for managing customer data, interactions, and relationships in a structured and efficient way. It helps businesses improve customer satisfaction, retention, and sales performance through better insights and personalized engagement.HubSpot has published a new guide, ‘How to build a CRM in Google Sheets’.Mandy Bray says, “A CRM in Google Sheets is a free, customizable spreadsheet that helps sales reps track contacts, companies, deals, and interactions. It’s an effective, reliable way for smaller organizations or individuals to manage their... [...]

AI visibility is essential to ensure that brands and content are recognized, cited, and recommended by AI-driven search and answer platforms. Without strong AI visibility, even high-quality content risks being overlooked in AI-first discovery environments.Semrush contributor Tushar Pol has published an article answering the question, ‘Should You Invest in Growing Your AI Visibility?’.He says, “Investing in growing AI visibility makes sense when you have the resources (team and budget) and a willingness to commit to long-term optimization efforts.Sure, AI is the next... [...]

In the AI age, consent and compliance ensure that data is collected, processed, and used ethically in line with legal and regulatory standards. Building trust requires transparency, responsible AI practices, and clear communication about how AI systems impact users and their data.MarTech has published a new video, ‘Consent, compliance and trust in the AI age’.The MarTech team says, “Marketing is undergoing a seismic shift — driven by AI, new customer expectations, and rapidly evolving channels. In this MarTech Conference... [...]