Return To Home Page
Main Site Navigation
Search This Site
Saturday, September 26, 2020

Archive for the 'Internet Advertising Tips' Category

‘Know Your Prospects Better Than You Know Your Customers: The Next Revolution in Audience Targeting’ Webinar 1.00 pm EST

AdWeek is hosting a webinar on ‘Know Your Prospects Better Than You Know Your Customers: The Next Revolution in Audience Targeting’ on Tuesday, December 4 at 1.00 pm EST.The AdWeek team says, “Here’s a prediction for 2019: It will be the year when new audience targeting methodologies begin solving the biggest challenges that brands face, particularly when it comes to customer acquisition. Better, more accurate data sources are emerging. Predictive analytics are making better use of machine learning, AI, and other advanced prospect modeling techniques.Join digital marketing... [...]

Impact of Google Shopping ads on online business

Online advertising matters a lot when it comes to doing business today. Google has been ruling the Internet advertising landscape for many years now.Practical Ecommerce contributor Elizabeth Hollingsworth has published an article on the performance of Google Shopping ads.Hollingsworth says, “I’ve experienced little success with Google Ads (formerly AdWords) in the 18 years I’ve been running online businesses. Admittedly, I didn’t know what I was doing with AdWords and have wasted hundreds of dollars. Nonetheless, it cooled my enthusiasm with all pay-per-click advertising for a long... [...]

‘Mobile Creative Doesn’t Have to Suck: Develop Ads That Actually Engage Your Audience’ Webinar 1.00 pm EST

AdWeek is hosting a webinar on ‘Mobile Creative Doesn’t Have to Suck: Develop Ads That Actually Engage Your Audience’ on Tuesday, November 20 at 1.00 pm EST.The AdWeek team says, “Brands and agencies of all types seem to have the same struggle these days: delivering compelling mobile ad experiences. It may be less about the format and more about the creative. After all, far too many marketers are still doing things like repurposing their desktop ads. But mobile as afterthought simply doesn’t work. You’ve got to create better ads that are designed for mobile experience... [...]

‘Know Your Prospects Better Than You Know Your Customers: The Next Revolution in Audience Targeting’ Webinar December 4

AdWeek is hosting a webinar on ‘Know Your Prospects Better Than You Know Your Customers: The Next Revolution in Audience Targeting’ on Tuesday, December 4 at 1.00 pm EST.The AdWeek team says, “Here’s a prediction for 2019: It will be the year when new audience targeting methodologies begin solving the biggest challenges that brands face, particularly when it comes to customer acquisition. Better, more accurate data sources are emerging. Predictive analytics are making better use of machine learning, AI, and other advanced prospect modeling techniques.Join digital marketing... [...]

Everything you need to know about using new Google Ads interface

Google’s Ads interface makes it easy for the advertisers to manage  their ads.Marketing Land columnist Mona Elesseily has shared some useful tips about using the new Google Ads interface.Elesseily says, “Google is in the process of rolling out their new Google Ads interface. This is the second time Google has said they’d roll out the update and this time they mean it! In this article, I’ll talk about some of my likes, dislikes and general experiences with the new interface.Here are some initial comments to get us started:1. Schedule time to adjust to the new interface. As... [...]

‘Mobile Creative Doesn’t Have to Suck: Develop Ads That Actually Engage Your Audience’ Webinar November 20

AdWeek is hosting a webinar on ‘Mobile Creative Doesn’t Have to Suck: Develop Ads That Actually Engage Your Audience’ on Tuesday, November 20 at 1.00 pm EST.The AdWeek team says, “Brands and agencies of all types seem to have the same struggle these days: delivering compelling mobile ad experiences. It may be less about the format and more about the creative. After all, far too many marketers are still doing things like repurposing their desktop ads. But mobile as afterthought simply doesn’t work. You’ve got to create better ads that are designed for mobile experience... [...]

Google Ads receives two updates

Google’s Director of Product Management Kishore Kanakamedala has announced new innovations to the Google Ads platform. The new updates allow the advertisers to easily manage their messages.Kanakamedala says, “With the busy holiday season ahead, we’re investing in new ways to help you work smarter and exceed your omnichannel goals. Check out the innovations we unveiled today at SMX East.Easier ways to manage your messagesIt’s no surprise that messaging has become a big part of our modern lives. If you’re inviting a friend to “Friendsgiving” dinner, you’re probably... [...]

Rightly allocate your advertising budget with these tips

Advertising with the availability of multiple options has become easier and affordable for all kinds of businesses. With the growth of Internet-based services it has become very easy for the small businesses to get their products and services promoted.Entrepreneur contributor AJ Agrawal has shared seven tips to help small businesses rightly allocate their advertising budgets.Agrawal says, “Whether your company is just starting out or has been in business a while, and whether your budget is large or frugal, allocating your advertising budget the right way helps you make the most of it and... [...]

The tech industry needs to reckon with the dark side of advertising [Podcast]

The Recode team has published a podcast on ‘The tech industry needs to reckon with the dark side of advertising’ featuring Matt Mullenweg, the co-founder of WordPress.Eric Johnson says, “On the latest episode of Recode Media with Peter Kafka, Digiday President and Editor in Chief Brian Morrissey talks about how the digital media and marketing business is pivoting toward live events and away from Facebook growth-hacking. Morrissey says he’s happy to see the end of “flimsy, overly engineered media brands,” many of which were too dependent on other platforms to make money”.The... [...]

Four ways music makes advertising memorable

Online advertising needs to capture the attention of the viewers and motivate them to initiate an action. In such as the visuals and music play the ultimate role in making the ads irresistible.Econsultancy columnist Nikki Gilliland has shared four ways in which good music makes the advertisements memorable and more impactful.Gilliland says, “Some of the biggest advertisements in recent decades involve music, and not just in the form of jingles.Take John Lewis, for example, whose Christmas adverts are just as well known for their sentimental song choice as their storylines. There’s also... [...]