Search Engine Land has published a new video, ‘How to build a modern Google Ads targeting strategy’ featuring Jyll Saskin Gales, Google Ads Coach, Inside Google Ads.The SEL team says, “You need campaigns that create demand, predict intent, and engage your ideal customers across every stage of their journey. Search alone isn’t enough to survive today and in the future. Step right up for a practical framework for building an effective campaign strategy. Whether you’re... [...]

Search Engine Journal contributor Brooke Osmundson has published an article featuring 15 ways to improve low conversion rates in Google Ads.She says, “Many Google Ads accounts generate steady traffic but struggle to turn that traffic into outcomes the business actually values, such as purchases, qualified leads, or demo requests.That disconnect usually isn’t caused by a lack of demand or a broken platform. It’s more often the result of small, fixable issues across the account that quietly compound over time.Keyword targeting drifts. Ad copy loses alignment with landing pages. Bid... [...]

Search Engine Journal contributor Brooke Osmundson has published an article highlighting four reasons why your Google Ads clicks are down and what you need to do.She says, “A click drop in your Google Ads account can feel like the floor just moved under your account.Not because clicks are considered more of a vanity metric. But because most sites still convert just a small slice of visitors.Shopify, believe that 2.5-3% is an average benchmark for industry leaders (although not backed with data), whereas a recent study of Shopify sites by Littedata found the average CTR was just 1.4%.So,... [...]

Search Engine Land has published, ‘The Google Ads Demand Gen playbook’.Karly Scott says, “Here’s how Demand Gen enables visual discovery, smart signals, and disciplined testing to spark intent and lift performance.Today’s consumers get pulled in a thousand different directions online:Scrolling YouTube Shorts.Tracking TikTok influencer content.Browsing Gmail promotions.Deciding whether the latest viral Facebook video is real or AI.And that’s all before lunch.Once, the path between intent and conversion was nearly a straight line.Now, in our new attention... [...]

Growing AI citations and visibility in 2025 depends on producing authoritative, structured content that AI models can easily reference. Brands that align with factual accuracy, expertise, and semantic clarity gain prominence in AI-generated responses.Search Engine Journal has published an article answering the question, ’25 Years Of Google Ads: Was It Better Then Or Now?’.Brooke Osmundson says, “Twenty-five years ago, Google launched a modest advertising product that would evolve into one of the most influential tools in digital marketing.Back then, it was called... [...]

Educational video ads combine learning with marketing, offering value-driven content that informs while engaging audiences. They build trust by positioning brands as helpful guides, not just sellers.Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Educational Video Ads: The Secret to More Leads and Sales’ featuring Aleric Heck.It covers the following:Why Marketers Should Use Video AdsThe Value Ad Framework: Hook... [...]

Google advertising in 2025 is being reshaped by AI-first innovation, with tools like Performance Max and AI Max for Search automating campaign creation, targeting, and optimization for efficiency and scale.Neil Patel has published a new video, ‘What Top Google Ads Experts Do That Beginners Don’t’.What You’ll Learn:The real reason 78% of marketers lose money on Google Ads (hint: it’s not your targeting)Why most websites kill conversions — and the 8-second test that predicts profitabilityThe 9 hidden levers used by top advertisers to triple ROI — backed by a 13,000-person... [...]

Neil Patel has published a new video, ‘What Top 1% Marketers Know About Google Ads’.The video covers the following:-The real reason 78% of marketers lose money on Google Ads (hint: it’s not your targeting) -Why most websites kill conversions — and the 8-second test that predicts profitabilityThe 9 hidden levers used by top advertisers to triple ROI — backed by a 13,000-person studyHow bad data tricks you into killing winning campaigns (and what to track instead)The 4-phase blueprint to turn Google Ads into a scalable profit engine — even in competitive markets.Neil... [...]

Neil Patel has published a new video, ‘How the Top 1% of Marketers Make Google Ads Profitable’.He says, “You’ll learn the invisible system that separates money-making marketers from the ones who just feed the machine. If you want to turn Google Ads from a slot machine into a growth engine, this is the video you can’t afford to miss.What You’ll Learn:The real reason 78% of marketers lose money on Google Ads (hint: it’s not your targeting)Why most websites kill conversions — and the 8-second test that predicts profitabilityThe 9 hidden levers used by top... [...]

Search Engine Journal has published an article on why Google Ads fails B2B and how to fix it.The SEJ team says, “The platform works brilliantly for consumer brands because their strategies align with consumer behavior, but B2B operates in an entirely different universe with complex buying journeys involving multiple stakeholders.This guide will help you modify Google Ads to perform better for B2B paid marketing campaigns.Issue 1: AI Automation Optimizes For The Wrong B2B ObjectivesGoogle’s AI-powered automation creates the biggest challenge for you at this time.Why? The actions... [...]