A technical SEO audit ensures your website is structurally sound, fast, and easy for search engines to crawl and index. It helps identify hidden issues that affect rankings, visibility, and overall search performance.Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘How to perform a technical SEO audit’.The GSC team says, “Dive into the world of technical SEO audits with Martin Splitt and gain practical tips for improving your website’s search engine performance. This video guides you through understanding... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘How Search Off the Record tackles SEO and web development’.The GSC team says, “Celebrate the 100th episode of Search Off the Record with Martin, Lizzi, Cherry, John and Gary as they revisit memorable moments, touching on a bunch of topics. This special episode touches on Google’s mobile-first indexing, the intricacies of the Caffeine indexing system, and a deep dive into JavaScript scoping – and hoisting. You’ll hear again about optimizing documentation traffic... [...]

Google has removed the “&num=100” parameter in mid-September 2025, which means rank-tracking tools can no longer fetch 100 search results in one go, making it more resource-intensive to track rankings beyond the first page.Ahrefs has published an article providing an update on recent Google changes to SERP monitoring.The Ahrefs teams says, “Google recently made changes to a specific parameter that impacts the ability to view the first 100 results for any search query.The parameter, “&num=100”, no longer functions as it had previously.The change has had an industry-wide... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Optimizing login-page content for Google Search’.The GSC team says, “Explore critical aspects of search engine optimization for web content that lives behind a login or paywall. In this episode, Martin and John cover how Googlebot interacts with these pages, the role of paywall structured data, and methods to prevent unintended indexing of private information. Get practical advice on improving your website’s visibility and user experience while maintaining data security... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Lazy loading demystified’.The GSC team says, “Optimize your website’s performance with lazy loading techniques. In this episode, John Mueller and Martin Splitt discuss lazy loading, and its SEO implications. Find out how lazy loading affects indexing, ranking, and Core Web Vitals. Whether you’re using native lazy loading or custom JavaScript libraries, this episode provides insights for developers on how to enhance website speed and user experience.” [...]

AI, or Artificial Intelligence, refers to the simulation of human intelligence in machines that can learn, reason, and make decisions. It powers applications like virtual assistants, recommendation systems, and predictive analytics across industries. Do you like this personality?Search Engine Land contributor Edna Chavira has published an article highlighting how AI overviews are reshaping Google search.She says, “Google’s AI Overviews are rapidly changing how users find information—and how SEOs need to think about visibility. According to new research from Semrush, these AI-generated... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘SEO for photographers: websites, social media, and Google Search’.The GSC team says, “In this episode of Search Off The Record, John and Martin explore the intersection of SEO and photography. Is a website essential for photographers, or is social media enough? Martin, a technical SEO expert and photography enthusiast, dives into the challenges of building a photography website, optimizing images, and attracting the right audience. Whether you’re a professional photographer... [...]

Content Marketing Institute has published a new video, ‘Love Is Blind, but marketing shouldn’t be’.The CMI team says, “Love Is Blind, the popular Netflix dating show, is a lot like marketing. The daters make a mistake that too many marketers do too — thinking people travel a linear path. So, to help her professional peers, Ahava masterfully marries Love is Blind and marketing lessons into a Content Marketing World presentation: Is Love Blind? Crafting Content Relationships That Last. She entertains as she talks about how to embrace the chaotic buyer’s journey, how organizations... [...]

Content Marketing Institute has published a new video, ‘4 Ideas To Combat the Shape-Shifting Google Beast’.The CMI team says, “How do you keep up with the unprecedented changes in search algorithms that seem to favor zero clicks, artificial intelligence overviews, and bigger brands? Delve into these four suggestions, which don’t all revolve around Google from Ali Orlando Wert, director of content marketing and brand at Databox:Build a content strategy unique to your business.Invest in brand authority.Reduce reliance on search engine optimization with a diversified brand... [...]

Ahrefs contributor has published an article explaining Google’s free SEO tools.Ryan Law says, “Google provides a solid set of free SEO tools. From simple keyword research to performance tracking, you can stitch together a full workflow without spending a dime.Every SEO—whether beginner or expert—uses Google’s free tools in some capacity. They’re widely accessible, they offer a glimpse into how Google’s search and advertising systems work, and they’re often the first place we look for performance data.Here’s what each of Google’s free SEO tools does, when to use it, and... [...]