A digital media mix is a combination of communication channels that a company uses to promote its brand message and meet its marketing goals. Search Engine Journal contributor Josh McCoy has published an article featuring four tips for planning your digital media mix. He says, “Audiences vary so much between industries, products, and service types. Where one audience may typically have a very short journey, your efforts can be better focused on the action phase with SEO or PPC. Essentially, be there when they are looking for a first-touch conversion. Awareness should be a critical component... [...]

Ahrefs has published a new video ‘The New York Times’ $100M Side Business’. In this video, you’ll learn about the side business that helped the New York Times grow its revenue while the rest of print media fell. https://www.youtube.com/watch?v=rjvIph3Sx4c Ahrefs  [...]

Digital marketing is important for businesses because it can help them reach their target audience, increase sales, and grow revenue. It’s also adaptable and flexible, making it a good option for businesses that need to quickly respond to changes in the marketplace. Digital Marketing Institute contributor Emma Prunty has published an article featuring five digital marketing trends for 2024. She says, “In this article, we’ll explore the digital marketing trends to watch out for in 2024 as we’ve learned from some of our global experts at the Digital Marketing Institute: In social... [...]

Ahrefs has published a new video ‘These Toxic Habits are Silently Destroying Digital Marketers’. In this video, you’ll learn about bad habits digital marketers build that can have a significant impact on their work and careers. https://www.youtube.com/watch?v=jx8NUpy5R6s Ahrefs  [...]

Ahrefs has published a new video ‘These Toxic Habits are Silently Destroying Digital Marketers. In this video, you’ll learn about bad habits digital marketers build that can have a significant impact on their work and careers. https://www.youtube.com/watch?v=jx8NUpy5R6s Ahrefs  [...]

Digital Marketing Institute has published ‘The DMI Guide to Digital Marketing for Small Business’. Will Francis says, “This ChatGPT Prompt Guide will help you develop the key stages of your digital marketing plan or strategy: Set objectives Define audience personas Set channel strategy Create content pillars Generate content ideas Determine paid media Develop the execution roadmap Remember! The more guidance you give ChatGPT, the more likely it will deliver the results you want and the more useful a tool it will be in your digital marketing.” The DMI Guide to Digital... [...]

The digital marketing landscape is the collection of tools, channels, and strategies that businesses use to sell products and services online. Digital Marketing Institute has published ‘The Digital Marketer’s Guide – 9 Simple Ways to Stay Relevant and Up-to-Date’ to help marketers in the constantly changing digital marketing landscape. Emmy Prunty says, “Ultimately the pace of digital marketing can be unforgiving, so be prepared to pivot and adapt if circumstances change, but use your strategy as a blueprint you can return to for guidance. Now you’ve got to grips with... [...]

A marketing technique is anything you do to bring in new business or increase your firm’s visibility and reputation. The four Ps, i.e. product, price, place, and promotion are at the core of a marketing strategy. HubSpot contributor Clifford Chi has published an article featuring useful marketing techniques to try in 2023. He says, “Putting your marketing strategy into play is different than creating that strategy. To bring it to life, you have to employ the right channels, techniques, and tactics. Of course, marketing a brand online has become much more nuanced and complex, with many... [...]

Digital marketing, also known as online marketing, is the use of digital channels to promote products and services to consumers. Forbes has published ‘Digital Marketing In 2023: The Ultimate Guide’. Janette Novak and Nikita Tambe say, “Traditional marketing channels like broadcast television, radio and newspapers are still intact but are no longer dominated with the massive audiences they commanded in their heyday. To be a successful marketer, you need to focus where your audience is and market accordingly and nowadays, people are on the internet. According to Statista, there... [...]

HubSpot has published a new guide ‘Digital Marketing For Small Business’. This in-depth guide includes: SEO basics and an audit you can run on your site A buyer persona template to help you target the right audience Resources to help you conduct competitive analysis A step-by-step guide to get started with text message marketing Effective uses for email marketing that resonate with audiences Paid search ad tactics you’ll be bookmarking And so much more! Digital Marketing For Small Business HubSpot  [...]