Forrester has published the latest episode of the What It Means podcast ‘CX Teams Face Diverging Fates In 2023’ featuring Rick Parrish, VP, Research Director.The Forrester team says, “2022’s Customer Experience Index (CX Index™) results saw the first significant decline in CX quality since 2017. This occurred partly because companies sat on their laurels after big performance gains during the height of the pandemic. But customer expectations are always evolving; sitting still means falling behind.Listen to the full episode to get more of our predictions and guidance for... [...]

This is a reminder for DMI’s webinar to be hosted on November 24, 2022. Digital Marketing Institute is hosting a webinar ‘How to Build a Customer Centric (CX) Strategy in B2B’ on Thursday, November 24, 2022.PresentersMaria Svejdar, Head of Marketing, Communications and Customer Experience (CX), GS1 IrelandWill Francis, Marketing Educator and AuthorThe DMI team says, “Before Covid, businesses were all a-buzz about CX, recognizing that by employing a customer centric approach to their marketing strategy they gave themselves a competitive edge – which would... [...]

This is a reminder for a Digital Marketing Depot webinar to be held on November 17, 2022. Digital Marketing Depot is hosting a webinar ‘5 Ways to Make Customer Experiences Drive Conversions & Revenue’ on Thursday, November 17, 2022, at 1.00 pm EDT.The DMD team says, “Find out how you can differentiate your brand online and what you can do now to prepare for what’s next for e-commerce. We will share ways your brand can deliver more engaging, personalized experiences using:Artificial intelligence (AI) powered automationUser-generated content (UGC) and Content ModerationPerformance... [...]

This is a reminder for a MarketingProfs webinar to be held on November 15, 2022. MarketingProfs is hosting a webinar ‘Drive More Sales and Improve Customer Experience Using Marketing Automation’ on Tuesday, November 15, 2022, at 2.00 pm ET.The MarketingProfs team says, “Join us for Drive More Sales and Improve Customer Experience Using Marketing Automation—a free webinar from ActiveCampaign.You’ll learn how to:Measure and optimize your marketing automation effortsAlign marketing automation and Sales for more conversions and dealsDetermine the mission-critical... [...]

Online purchasing is booming. During the last five years, the marketplace has grown exponentially as a share of global retail revenue. Consumers are online and their expectations are shifting.Digital Marketing Depot is hosting a webinar ‘5 Ways to Make Customer Experiences Drive Conversions & Revenue’ on Thursday, November 17, 2022, at 1.00 pm EDT.The DMD team says, “Find out how you can differentiate your brand online and what you can do now to prepare for what’s next for e-commerce. We will share ways your brand can deliver more engaging, personalized experiences using:Artificial... [...]

Customer-centricity is all about putting your customer first and at the core of your business in order to provide a positive experience and build long-term relationships.Digital Marketing Institute is hosting a webinar ‘How to Build a Customer Centric (CX) Strategy in B2B’ on Thursday, November 24, 2022.PresentersMaria Svejdar, Head of Marketing, Communications and Customer Experience (CX), GS1 IrelandWill Francis, Marketing Educator and AuthorThe DMI team says, “Before Covid, businesses were all a-buzz about CX, recognizing that by employing a customer centric approach... [...]

Marketing automation can help businesses of all sizes scale their efforts and reach more customers at the right time.MarketingProfs is hosting a webinar ‘Drive More Sales and Improve Customer Experience Using Marketing Automation’ on Tuesday, November 15, 2022, at 2.00 pm ET.The MarketingProfs team says, “Join us for Drive More Sales and Improve Customer Experience Using Marketing Automation—a free webinar from ActiveCampaign.You’ll learn how to:Measure and optimize your marketing automation effortsAlign marketing automation and Sales for more conversions and dealsDetermine... [...]

Bigtincan has published ‘The Essential Guide to the Buying Experience of the Future’.The Bigtincan says, “Read this Essential Guide to the Buying Experience of the Future to learn how a unified, three-pillared revenue enablement framework of preparation, tools and assets, and communication empowers your customer-facing teams to thrive in modern selling environments.You’ll learn how to:Scale training and coaching with modern technologyProvide value in buyer engagementsSimplify content personalizationDeliver immersive and interactive XR experiencesBuild the foundation... [...]

HubSpot has published a new video ‘Building A Connected Customer Experience’ from Inbound 22 featuring Stephanie Cuthbertson, HubSpot’s Chief Product Officer.HubSpot  [...]

Your customers are looking for personalized, relevant, and timely experiences when it comes to engaging with your business—something Customer Experience Automation (CXA) helps to create across the customer lifecycle.MarketingProfs has published the ‘Customer Experience Automation Impact Report’.The MarketingProfs team says, “Download the Customer Experience Automation Impact Report from ActiveCampaign now for more.You’ll Learn:How B2B teams are increasing lead conversions and sales effectiveness with CXAWhat other marketing automations CXA supports (hint: it’s... [...]