MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Creating Compelling Experiences With Data + AI for B2B Consumers’ featuring Neha Shah & Ruth Bolster. George B. Thomas says, “This sponsored episode of the Marketing Smarts podcast, featuring Neha Shah and Ruth Bolster from Salesforce Marketing Cloud, delves into various facets of using data and AI to enhance B2B customer experiences. The core of their discussion centers on the integration and intelligent utilization of data to forge stronger, more personalized connections with customers. Here are... [...]

This is a reminder for the Adweek webinar to be held on February 15, 2024.  Adweek is hosting a webinar ‘How e.l.f. Built a Culturally Relevant Sports Sponsorship Strategy’ on Thursday, February 15, 2024, at 1.00 pm EST. The Adweek team says, “Get insight into how e.l.f. built a culturally relevant sports sponsorship strategy from Patrick O’Keefe, e.l.f. Beauty’s VP of integrated marketing communications, and Nicole McCormack, TeamSnap’s SVP of brand solutions. You’ll find out: How e.l.f.’s strategy combines both traditional and non-traditional media to maximum advantage Why... [...]

This is a reminder for the Adweek webinar to be held on February 7, 2024. With so many marketing channels, partners and technologies, many brands are struggling to unify their customer experience across their various activations. Adweek is hosting a webinar ‘Fix Disconnected Customer Experiences With a Better Tech Stack’ on Thursday, February 8, 2024, at 1.00 pm EST. The Adweek team says, “Uncover why a connected tech stack can deliver a truly person-first approach to marketing from Roger Beharry Lall, research director at IDC, and Joe Doran, chief product officer at Epsilon.... [...]

Adweek is hosting a webinar ‘How e.l.f. Built a Culturally Relevant Sports Sponsorship Strategy’ on Thursday, February 15, 2024, at 1.00 pm EST. The Adweek team says, “Get insight into how e.l.f. built a culturally relevant sports sponsorship strategy from Patrick O’Keefe, e.l.f. Beauty’s VP of integrated marketing communications, and Nicole McCormack, TeamSnap’s SVP of brand solutions. You’ll find out: How e.l.f.’s strategy combines both traditional and non-traditional media to maximum advantage Why culturally relevant sports sponsorships can drive more measurable... [...]

With so many marketing channels, partners and technologies, many brands are struggling to unify their customer experience across their various activations. Adweek is hosting a webinar ‘Fix Disconnected Customer Experiences With a Better Tech Stack’ on Thursday, February 8, 2024, at 1.00 pm EST. The Adweek team says, “Uncover why a connected tech stack can deliver a truly person-first approach to marketing from Roger Beharry Lall, research director at IDC, and Joe Doran, chief product officer at Epsilon. You’ll find out: Why a connected tech stack with native identity offers... [...]

MarketingProfs has published the ‘MarketingProfs Customer Experience (CX) Guide’ explaining the importance of offering a great customer experience. The MarketingProfs team says, “Customer experience happens whether you’re intentional about it or not. That means you’re already doing CX every single time your customers or prospects interact with your brand. Customer experience done well can meaningfully improve your organization’s bottom line, while customer experience left ignored can meaningfully hurt your bottom line. In this e-book, you’ll learn… How... [...]

In today’s data-driven world, one thing is clear: Bolstering your first-party data strategy is key to driving results. Digital Marketing Institute has published a new guide ‘5 Ways to Create Better Customer Experiences with Data Collaboration’. The DMD team says, “Download 5 Ways to Create Better Customer Experiences with Data Collaboration now to: Learn five specific ways you can drive customer loyalty Get actionable tips and best practices on how to implement data collaboration Understand how data collaboration unlocks new value for brands, publishers, and platforms”. 5... [...]

This is a reminder for the Adweek webinar to be held on September 7, 2023.  Adweek is hosting a webinar ‘Leveraging AI Throughout the Customer Journey: Reimagine CX’ on Thursday, September 7, 2023, at 1.00 pm EDT. The Adweek team says, “Learn from Resonate how to future-proof your customer experience by harnessing AI-powered data. You’ll find out:     How consumer expectations of brands are changing What brands can do to personalize messaging on a large scale How AI is enabling brands to have a more complete understanding of their customers“. Leveraging AI Throughout... [...]

This is a reminder for the MarTech webinar to be held on August 17, 2023.  MarTech is hosting a webinar ‘Build high-impact customer experiences with actionable consumer insights’ on Thursday, August 17, 2023. The MarTech team says, “Join Best Egg’s Head of Innovation and New Product Development, Katie Hanson, and DISQO Product Evangelist Roddy Knowles for a timely discussion about how Best Egg leverages actionable insights for product development and sets new standards for customer-centric innovation. The audience will walk away with a strong understanding of the following: Why... [...]

With AI-powered data to fill the gaps in consumer knowledge, brands can keep pace with evolving customer preferences, habits and motivations to personalize every touchpoint. Adweek is hosting a webinar ‘Leveraging AI Throughout the Customer Journey: Reimagine CX’ on Thursday, September 7, 2023, at 1.00 pm EDT. The Adweek team says, “Learn from Resonate how to future-proof your customer experience by harnessing AI-powered data. You’ll find out:     How consumer expectations of brands are changing What brands can do to personalize messaging on a large scale How AI is enabling... [...]