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Friday, March 29, 2024

Archive for the 'Customer Experience Management' Category

Reminder- How e.l.f. Built a Culturally Relevant Sports Sponsorship Strategy, February 15 [Webinar]

This is a reminder for the Adweek webinar to be held on February 15, 2024.  Adweek is hosting a webinar ‘How e.l.f. Built a Culturally Relevant Sports Sponsorship Strategy’ on Thursday, February 15, 2024, at 1.00 pm EST. The Adweek team says, “Get insight into how e.l.f. built a culturally relevant sports sponsorship strategy from Patrick O’Keefe, e.l.f. Beauty’s VP of integrated marketing communications, and Nicole McCormack, TeamSnap’s SVP of brand solutions. You’ll find out: How e.l.f.’s strategy combines both traditional and non-traditional media to maximum advantage Why... [...]

Reminder- Fix Disconnected Customer Experiences With a Better Tech Stack, February 8 [Webinar]

This is a reminder for the Adweek webinar to be held on February 7, 2024. With so many marketing channels, partners and technologies, many brands are struggling to unify their customer experience across their various activations. Adweek is hosting a webinar ‘Fix Disconnected Customer Experiences With a Better Tech Stack’ on Thursday, February 8, 2024, at 1.00 pm EST. The Adweek team says, “Uncover why a connected tech stack can deliver a truly person-first approach to marketing from Roger Beharry Lall, research director at IDC, and Joe Doran, chief product officer at Epsilon.... [...]

How e.l.f. Built a Culturally Relevant Sports Sponsorship Strategy, February 15 [Webinar]

Adweek is hosting a webinar ‘How e.l.f. Built a Culturally Relevant Sports Sponsorship Strategy’ on Thursday, February 15, 2024, at 1.00 pm EST. The Adweek team says, “Get insight into how e.l.f. built a culturally relevant sports sponsorship strategy from Patrick O’Keefe, e.l.f. Beauty’s VP of integrated marketing communications, and Nicole McCormack, TeamSnap’s SVP of brand solutions. You’ll find out: How e.l.f.’s strategy combines both traditional and non-traditional media to maximum advantage Why culturally relevant sports sponsorships can drive more measurable... [...]

Fix Disconnected Customer Experiences With a Better Tech Stack, February 8 [Webinar]

With so many marketing channels, partners and technologies, many brands are struggling to unify their customer experience across their various activations. Adweek is hosting a webinar ‘Fix Disconnected Customer Experiences With a Better Tech Stack’ on Thursday, February 8, 2024, at 1.00 pm EST. The Adweek team says, “Uncover why a connected tech stack can deliver a truly person-first approach to marketing from Roger Beharry Lall, research director at IDC, and Joe Doran, chief product officer at Epsilon. You’ll find out: Why a connected tech stack with native identity offers... [...]

MarketingProfs Customer Experience (CX) Guide [E-book]

MarketingProfs has published the ‘MarketingProfs Customer Experience (CX) Guide’ explaining the importance of offering a great customer experience. The MarketingProfs team says, “Customer experience happens whether you’re intentional about it or not. That means you’re already doing CX every single time your customers or prospects interact with your brand. Customer experience done well can meaningfully improve your organization’s bottom line, while customer experience left ignored can meaningfully hurt your bottom line. In this e-book, you’ll learn… How... [...]

5 Ways to Create Better Customer Experiences with Data Collaboration [Guide]

In today’s data-driven world, one thing is clear: Bolstering your first-party data strategy is key to driving results. Digital Marketing Institute has published a new guide ‘5 Ways to Create Better Customer Experiences with Data Collaboration’. The DMD team says, “Download 5 Ways to Create Better Customer Experiences with Data Collaboration now to: Learn five specific ways you can drive customer loyalty Get actionable tips and best practices on how to implement data collaboration Understand how data collaboration unlocks new value for brands, publishers, and platforms”. 5... [...]

Reminder- Leveraging AI Throughout the Customer Journey: Reimagine CX, September 7 [Webinar]

This is a reminder for the Adweek webinar to be held on September 7, 2023.  Adweek is hosting a webinar ‘Leveraging AI Throughout the Customer Journey: Reimagine CX’ on Thursday, September 7, 2023, at 1.00 pm EDT. The Adweek team says, “Learn from Resonate how to future-proof your customer experience by harnessing AI-powered data. You’ll find out:     How consumer expectations of brands are changing What brands can do to personalize messaging on a large scale How AI is enabling brands to have a more complete understanding of their customers“. Leveraging AI Throughout... [...]

Reminder- Build high-impact customer experiences with actionable consumer insights, August 17 [Webinar]

This is a reminder for the MarTech webinar to be held on August 17, 2023.  MarTech is hosting a webinar ‘Build high-impact customer experiences with actionable consumer insights’ on Thursday, August 17, 2023. The MarTech team says, “Join Best Egg’s Head of Innovation and New Product Development, Katie Hanson, and DISQO Product Evangelist Roddy Knowles for a timely discussion about how Best Egg leverages actionable insights for product development and sets new standards for customer-centric innovation. The audience will walk away with a strong understanding of the following: Why... [...]

Leveraging AI Throughout the Customer Journey: Reimagine CX, September 7 [Webinar]

With AI-powered data to fill the gaps in consumer knowledge, brands can keep pace with evolving customer preferences, habits and motivations to personalize every touchpoint. Adweek is hosting a webinar ‘Leveraging AI Throughout the Customer Journey: Reimagine CX’ on Thursday, September 7, 2023, at 1.00 pm EDT. The Adweek team says, “Learn from Resonate how to future-proof your customer experience by harnessing AI-powered data. You’ll find out:     How consumer expectations of brands are changing What brands can do to personalize messaging on a large scale How AI is enabling... [...]

Reminder- How AI Will Change the Face of Customer Experience: Embrace the Revolution, August 15 [Webinar]

This is a reminder for the Adweek webinar to be held on August 15, 2023.  Adweek is hosting a webinar ‘How AI Will Change the Face of Customer Experience: Embrace the Revolution’ on Tuesday, August 15, 2023, at 1.00 pm EDT. The Adweek team says, “Join Jascha Kaykas-Wolff, president of Lytics, who will unpack how organizations can take advantage of AI now to deliver great experiences, where the technology is headed, and how this will change data-driven organizations. You’ll find out: What’s changing in AI and how to stay informed in the rapidly evolving landscape Customer... [...]


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