Content Marketing Institute is hosting a webinar ‘Streamline Your Content Kitchen to Serve Creative Gold’ on Thursday, February 20, 2025, at 1.00 pm EST.The CMI team says, “What if you could turn that chaos into a Michelin-level operation? In this webinar, we’ll show you how to define your non-negotiables, streamline workflows, sharpen feedback processes, and get content out the door — fast and stress-free.If your team is battling review purgatory, last-minute requests, or constant misalignment, we’ve got the playbook to help you build a workflow that fosters clarity,... [...]

Technology content marketing leverages insightful, data-driven content to educate audiences, build trust, and drive engagement. It helps tech brands showcase expertise, simplify complex topics, and generate high-quality leads.Content Marketing Institute contributor Robert Rose has published an article revealing technology content marketing benchmarks, budgets, and trends for 2025.He says, “For technology marketers, this year’s research shows just how steep the hill is. While 82% of organizations have dedicated content teams, the majority are small — just two to five people — and... [...]

Orbit Media Studios has published a new video ‘Find your top converting content …using AI and GA4’ featuring Andy Crestodina.This video will walk through the step-by-step method for discovering which of your articles grows your list the fastest. Here’s the Analytics / AI breakdownHow the conversion rate calculation worksStep 1: Export the GA4 report showing traffic to articles Step 2: Export the GA4 report showing referrals to the thank you page Cleaning up the CSV files before uploading Step 3: Upload to AI along with an analysis prompt The final report and analysis.Orbit... [...]

Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How We’re Pivoting Our Marketing: Behind the Scenes’ featuring Dan Sanchez.This episode covers the following:Industry and Marketing ChallengesContent Creation and SEOEmail Marketing IssuesPodcast Strategy and RepurposingAI Bot and Long-Form ContentAffiliate Program and Event Promotion.Social Media Examiner [...]

Content Marketing Institute is hosting a webinar ‘How to Boost SERP Rankings: The Role of Topic Clusters & Pillar Pages’ on Wednesday, February 5, 2025, at 1.00 pm EST.The CMI team says, “As search engines become increasingly AI-driven, your content strategy needs to evolve. Join Conductor’s SEO expert, Zack Kadish, to discover how topic clusters and pillar pages can supercharge your content performance and future-proof your digital presence.Learn why these content structures are critical in the age of AI and how they align with the latest search engine algorithms.... [...]

Content scoring is a method used to measure the effectiveness of content based on performance metrics like engagement, shares, and conversions. It helps marketers optimize strategies by identifying high-performing content and areas for improvement.HubSpot contributor Kayla Schilthuis-Ihrig has published an article featuring detailed information on content scoring.She says, “Let’s zoom in on the three big benefits of content scoring, starting with the term every marketer loves to hate: single source of truth.Content scoring helps create a single source of truth.93% of marketers with... [...]

Facebook is a powerful marketing platform that enables businesses to reach targeted audiences through ads, posts, and engagement tools. Its analytics and customization features help optimize campaigns, drive brand awareness, and boost conversions.Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Content Marketing Strategies for 2025: A Framework for Success’ featuring Mari Smith.The SME team says, “Explore Facebook changes with Social Media Examiner... [...]

This is a reminder for the CMI webinar on February 12, 2025.Content Marketing Institute is hosting a webinar ‘From Moderately Effective to Truly Impactful: Strategies for Scalable, High-Performing Content’ on Wednesday, February 5, 2025, at 1.00 pm EST.The CMI team says, “Join Robert Rose, Chief Strategy Adviser at the Content Marketing Institute, as he moderates an engaging roundtable with Mark Wheeler, CMO of Storyblok, and Brendan Witcher, VP & Principal Strategy Analyst at Forrester. They’ll explore practical strategies and frameworks to elevate your content strategy... [...]

A viral video can significantly amplify marketing efforts by rapidly increasing brand awareness and audience engagement. Its widespread sharing potential boosts organic reach, enhances credibility, and drives conversions at a low cost.Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘6-Step Formula to a Billion Views: Adley Kinsman Viral Video Secrets’ featuring Adley Kinsman.This episode covers the following:Why Organic Video Structure MattersStep 1: The... [...]

Content Marketing Institute is hosting a webinar ‘From Moderately Effective to Truly Impactful: Strategies for Scalable, High-Performing Content’ on Wednesday, February 5, 2025, at 1.00 pm EST.The CMI team says, “Join Robert Rose, Chief Strategy Adviser at the Content Marketing Institute, as he moderates an engaging roundtable with Mark Wheeler, CMO of Storyblok, and Brendan Witcher, VP & Principal Strategy Analyst at Forrester. They’ll explore practical strategies and frameworks to elevate your content strategy and drive meaningful results.What you’ll learn:Move... [...]