Content creation is a challenging task. In-depth research and creative inputs are the pillars for creating quality content.

Content Marketing Institute is hosting a webinar ‘3 Cs of Content Creation Management’ on Thursday, April 7, 2022, at 2.00 pm ET.

The CMI team says, “In this webinar, join CMI’s Chief Strategy Advisor, Robert Rose, on the best practices behind creating a strategic planning process that helps content teams get clarity and measurability into the lifecycle of the content they work so hard to create.

You’ll learn how to apply these 3 Cs of content creation to build an intentional brand experience and, ultimately, a single source of truth in content marketing:

  • Collaboration – how a content creation management process enables true collaborative workflow, providing insight into the complete content creation lifecycle. We need to know everything that happened BEFORE we hit the big red publish button.
  • Calendaring – how to balance your content operation to reflect a forward-looking calendar instead of a list of all the things you’ve done in a rush.
  • Communication – how better communication creates a more efficient process, and one where we know we’re speaking to the right persona, across the proper channels, with the right content.”

3 Cs of Content Creation Management

Content Marketing Institute

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