Peter Isaacson says, “We’re just a couple of months into 2017, and you may already be sick of hearing about the latest overhyped marketing trend: artificial intelligence (AI). Before you sigh and think, “Really, another one?” let’s take a few minutes to explore how this trend will actually translate into results for your company.AI’s promise for B2BAI can mean a lot of things, from self-driving cars to Siri and Spotify. But basically, AI is really about taking basic tasks that humans do and automating them.And since there are a lot of hands-on processes in B2B marketing, there’s... [...]

Patricio Robles says, “Behind the scenes, artificial intelligence (AI) technology is increasingly present in sales and marketing software.And many believe that it is not just going to have an impact but that it is going to dramatically reshape how sales and marketing function in the coming years.Here are four examples.Chorus.ai helps companies analyze their sales callsWhile the phone call is an ancient phenomenon to many individuals, companies large and small still conduct a lot of their sales activity over the phone. Unfortunately, for obvious reasons, tracking, analyzing and improving... [...]