The latest ‘Web Marketing Today’ blog post is titled “4 Sources for Free Stock Photography”.Drew Coffin says, “Finding high-quality images can be difficult, especially if you are trying to do it on a budget. Here are four sources for free, high-quality stock photographs. Stock.xchng Stock.xchng (SXC) offers a wide variety of high-quality, high-resolution photographs. The SXC library also includes illustrations and clip art. SXC’s standard”.4 Sources for Free Stock PhotographyWeb Marketing Today [...]

The latest ‘Web Marketing Today’ blog post is titled “18 Questions to Ask a Potential SEO Consultant”.Kathleen Fealy says, “Most small to mid-size business owners are so busy running operations that they just hope they make the right decision when they hire search-engine-optimization help, whether it’s an outside firm or in-house employee. Because of the rapid growth of the Internet and its constantly changing nature, it’s often difficult to distinguish between those that know what they are doing and those that don’t. I often tell my clients that it’s like hiring a contractor... [...]

The latest ‘Web Marketing Today’ blog post is titled “23 Tips for Content Marketing”.Kunle Campbell says, “An effective content marketing strategy can help with your overall marketing efforts and improve your site’s search rankings. Audience awareness and promotion are also key elements to successful content marketing.Here are 23 tips to help craft your content marketing strategy.1. Rethink What Content IsContent is not just text articles. Content can be video, podcasts, interactive material, and research. Graphics make excellent content and infographics can have high returns-on-investment”.23... [...]

The latest ‘Web Marketing Today’ blog post is titled “When is the Best Time to Send an Email?”.Pamella Neely says, ““When is the best time to send an email?” is one of the most frequently asked questions about email marketing. After all the work of building a list, crafting a message, and designing the email, everybody wants to get the best results possible. Nobody wants to mail at the wrong time.So when is the best time to send an email? Answers vary. The best course of action is to test and find out”.When is the Best Time to Send an Email?Web Marketing Today [...]

The latest ‘Web Marketing Today’ blog post is titled “Understanding PPC Quality Score”.Melissa Mackey says, “One of the most important and most hotly debated aspects of pay-per-click advertising is quality score. Quality score is a search engine’s measure of relevance — how well your keyword, ad copy, and landing page relate to each other. More importantly, quality score determines your ad”.Understanding PPC Quality ScoreWeb Marketing Today [...]

The latest ‘Web Marketing Today’ blog post is titled “7 Ways to Use Video for Small Business Marketing”.Jack Jostes says, “Video can be one of the most powerful marketing tools for small businesses. Through the use of imagery and sound, you can reach viewers on an emotional level versus text or photography alone. The key, however, is getting people to actually watch the video. Here are seven tips for getting the right eyes and ears on your video.1. Use Video in Your Welcome EmailEmail marketing is cost effective, especially compared to physical mail and even other forms of Internet... [...]

The latest ‘Web Marketing Today’ blog post is titled “How to Build a Profitable Website; 2 Case Studies”.Andy Curry says, “Far too many businesses put up a website thinking it will automatically generate customers. It is a “build it and they will come” mentality. But there are many factors that make a website profitable or not.First, if nobody sees your website, then you won’t generate any income from it — period. It won’t matter how pretty it is, how low the prices are, or how unique the merchandise is. It will fail.So before you build a website, it’s imperative you understand... [...]

The latest ‘Web Marketing Today’ blog post is titled “15 Popular WordPress Plugins”.The WMT staff says, “WordPress is one of the most popular content management system platforms. It runs nearly 19 percent of the top 10 million websites, according to some estimates. One of the reasons for its popularity is the thousands of plugins, which extend and enhance WordPress functionality in areas”.15 Popular WordPress PluginsWeb Marketing Today [...]

The latest ‘Web Marketing Today’ blog post is titled “Recipe for Creating Infographics”.Kunle Campbell says, “Infographics are popular. They offer the ability to transmit information in a more digestible form than blocks of text and they’re particularly good for explaining ideas. They are especially popular on image-driven social media platforms such as Pinterest, Flickr, and Google+. So what makes a good”.Recipe for Creating InfographicsWeb Marketing Today [...]

The latest ‘Web Marketing Today’ blog post is titled “6 Mobile Design Tips”.Drew Coffin says, “The growth of mobile devices has impacted web design. Smaller screen sizes and touch interfaces just scratch the surface of designing for mobile. If you don’t have a mobile version or app of your site, there has never been a more pressing time to develop it. Whether you are planning a mobile-specific site, responsive design, or mobile app, here are six tips on designing for mobile.This piece will not address CSS and HTML topics. Instead, I’ll focus on the basic visual elements of mobile... [...]