The Multi-Channel Media Model integrates various platforms—such as social media, email, search, and offline channels—to create a unified and consistent brand experience. It allows marketers to reach audiences at multiple touchpoints, enhancing engagement and improving conversion rates.Content Marketing Institute has published a new video, ‘It’s Time To Recalibrate Your Multi-Channel Media Model’.The CMI team says, “Marketers have long navigated multi-channel media by its well-charted territories. However, seismic shifts like zero-click search and zero-share social have... [...]

Strategic planning in marketing involves setting long-term goals and defining a clear roadmap to achieve competitive advantage. It aligns brand objectives with market opportunities to ensure sustainable growth and customer value.Content Marketing Institute has published a new video, ‘Strategic Planning: Why It Deserves a Revival’.The CMI team says, “Marketing teams in growth-oriented companies often talk as if long-term planning is over. The meetings still happen, and “north star” statements get crafted. But in their obsession with using technology to speed up production... [...]