Social media marketing is growing, with the advertising market expected to reach $207 billion in 2023 and $247.30 billion by 2027. Social media specialists are in high demand, with the field growing faster than overall marketing positions. Search Engine Journal contributor Shelly Walsh has published an article featuring 12 social media predictions for 2024. She says, “We reached out to a variety of social media experts and thought leaders to get their input on what might happen in the coming year, and to ask where social media marketers should focus in 2024. Build More Sustainable Relationships Ann... [...]

In the coming year, social media platforms will provide the most benefit to businesses that focus on creating quality video content and, more generally, “ephemeral” content (rich media, primarily images and videos). Business 2 Community contributor Anna Bredava has shared six social media marketing predictions for 2020. Bredava says, “Social media is a world that’s live and vibrant and unpredictable. But, it’s unpredictable only to a certain extent. Yes, we don’t know which new platform might pop up tomorrow and we don’t know which old platform will be hit... [...]