Social media ROI is a measure of the benefits delivered by social media marketing campaigns compared to the total investment on these campaigns — including money, time, and effort.HubSpot contributor Marcus Andrews has published an article featuring three useful steps to measure social media marketing ROI.He says, “One of the most popular and data-driven ways to measure social media marketing ROI is through paid advertising. The problem arises, though, when there isn’t a sound strategy in place to yield a positive return on investment.How does this happen? Typically, social media... [...]

Social media ROI is a measure of the benefits delivered by social media marketing campaigns compared to the total investment in these campaigns — including money, time, and effort.HubSpot contributor Marcus Andrews has published an in-depth article on measuring social media marketing ROI.He says, “One of the most popular and data-driven ways to measure social media marketing ROI is through paid advertising. The problem arises, though, when there isn’t a sound strategy in place to yield a positive return on investment.These marketers end up learning a really expensive lesson, one... [...]