Social-First Strategies That Actually Work for Gen Z Audiences [Video]

Social-first strategies in 2025 focus on authentic, short-form content and creator collaborations to capture Gen Z’s attention. These approaches prioritize engagement on platforms like TikTok and Instagram, where storytelling and relatability drive brand loyalty. 2/2 Content Marketing Institute has published a new video, ‘Social-First Strategies That Actually Work for Gen Z Audiences’. The CMI team says, “Gen Z broke the marketing funnel. That’s a big deal given the generation born between 1997 and 2012 make up over one-fifth of the global population with an annual spending... [...]