Redefining SEO Success in the AI Search Landscape

Even in an AI-driven search landscape, SEO is crucial for enhancing content visibility, trust, and authority. Optimizing for intent, structure, and AI-generated overviews ensures sustained organic reach and business impact.Search Engine Journal contributor Winston Burton has published an article featuring five ways to prove the real value of SEO in the AI era.He says, “As SEO evolves with AI optimization, generative engine optimization, and answer engine optimization, brands and marketers must rethink their SEO strategies to stay competitive.Instead of focusing solely on traditional SEO... [...]