Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘SEO, AIO, GEO, your site, & third-party support to optimize for LLMs’.The GSC team says, “In this episode, John Mueller and Danny Sullivan continue their conversation about the changing landscape of Search. They discuss the practicalities of hiring an SEO professional in the age of AI: Do you really need one? How do you evaluate them? Danny also shares his thoughts on third-party SEO tools, “domain scores,”... [...]

SEO focuses on optimizing content and websites to improve visibility and rankings on traditional search engines through keywords, structure, and performance. SEO for AI extends this approach by optimizing content for AI-driven search and answer engines, emphasizing context, clarity, structured data, and authoritative signals.Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Thoughts on SEO & SEO for AI, part 1’.The GSC team says, “In this episode, John Mueller and... [...]