How to do SEO & marketing for sub-brands [Podcast]

The latest The SERP’s Up SEO podcast episode is titled ‘How to do SEO & marketing for sub-brands’.The Wix team says, “How do you balance multiple sub-brands while ensuring your parent brand stays at the top of the SEO leaderboard?When do you actually create a sub-brand? Hint—it comes from the people, not the C-level! You have to be thoughtful when deciding whether to create a sub-brand and when to extend the parent brand.Wix’s Mordy Oberstein and Crystal Carter are joined by Claudio Cabrera from The Athletic to dissect the art of managing... [...]