Analyzing performance on Google Search helps you understand how users find your website and which keywords drive the most visibility and clicks. It enables data-driven decisions to improve rankings, optimize content, and strengthen your overall SEO strategy.Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Analyzing performance on Google Search’.The GSC team says, “The Search Console performance reports are powerful tools to help you analyze your site’s presence and results on Google.... [...]

Search Console insights help brands understand how users discover their content, revealing performance trends, high-impact queries, and optimization opportunities. These insights guide smarter SEO decisions, improve visibility, and strengthen a site’s presence across both traditional and AI-driven search results.Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Getting started with Search Console Insights’.The GSC team says, “Search Console Insights centralizes your performance highlights and provides... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Search Console, AI, and HTTPs updates Search Console’.The GSC team says, “Explore how AI mode is transforming user interactions by allowing direct execution of tasks in search, such as reserving tables, and understand how Google is improving discoverability for high-quality content creators in Discover. This episode also clarifies how Google is streamlining shopping policies for e-commerce sites, emphasizing the importance of structured data, and highlights... [...]