Search Engine Journal contributor has published an article answering the question, ‘Should Your PPC Strategy Focus On The Lead Pipeline Or Revenue?’.She says, “Focusing on revenue means optimizing for outcome. The intent is to turn opportunities into booked business and prove marketing’s direct impact on the bottom line. The metric is return on ad spend or cost per acquisition.Neither is wrong. But, treating them as interchangeable creates confusion.Pipeline growth without strong sales follow-up inflates cost and hides inefficiency. Revenue-only optimization without top-funnel... [...]

Ahrefs contributor has answered the question ‘Is Your PPC Strategy Sabotaging Your SEO?’ based on a 2.3 million keywords study.He says, “We analyzed ~2.3 million keywords with ~4.99 million top ads to see how frequently businesses advertise on keywords where they already have an organic ranking in the top 10 positions.Here are some of the key statistics:37.9% of advertised websites already rank in the top 10 organically for the same keyword. This indicates that a significant portion of businesses are paying for ads when they already have visibility for that term.When... [...]

An effective PPC strategy is crucial for maximizing ad spend, ensuring that your ads reach the right audience at the right time. It drives targeted traffic, increases conversion rates, and provides measurable results, allowing for continuous optimization and growth.Digital Marketing Institute contributor Cathal Melinn has published an article featuring 10 ways to maximize your PPC strategy.He says, “As well as the increasing importance of AI in search, there have been other noticeable changes recently in the search world. This has also led to several challenges, which we discussed recently... [...]

A successful PPC campaign can be created with the help of a goal-oriented strategy. WithSearch Engine Journal contributor Lisa Raehsler has shared an article highlighting some useful tactics to develop your PPC strategy.She says, “Let’s take a look at each of these five PPC goals and tactics that will help you accomplish each one.Brand AwarenessPPC is often used for brand awareness to introduce and raise the visibility of a brand or product.At this phase, we want to maximize exposure to a highly relevant audience, with hopes clicks will lead to the consideration phase.Using PPC... [...]