Over-The-Top (OTT) Advertising: Complete Guide [Guide]

OTT advertising refers to companies’ ad placements and ad strategies to deliver their marketing message on those platforms.StackAdopt contributor Christiana Marouchos has published ‘Over-The-Top (OTT) Advertising: Complete Guide’ to help you understand OTT advertising.She says, “Simply put, OTT devices are any devices that can deliver streaming content. You’re probably already familiar with them, but examples include:Smartphones, tablets, laptops, computersSmart TVsTVs connected to the internet with an external device (i.e., Roku, Chromecast, Fire Stick, etc.)TVs... [...]