The latest ‘MarketingExperiments’ blog post is titled “PPC Optimization: Tips from your peers on regional differences, Google Product Listing Ads, distracted visitors and offline conversion”.Lauren Maki says, “With pay-per-click (PPC) advertising, you pay money every time your ad drives someone to your landing page, so improving conversion is crucial to a healthy ROI. After all, you’re directly paying for this traffic, therefore each bounced potential customer seems to hurt just a little bit more.Flint McGlaughlin, Managing Director, MECLABS, will share our discoveries about optimizing... [...]

The latest ‘MarketingExperiments’ blog post is titled “Marketing Strategy: 4 steps to developing an effective and strategic test”.Lauren Maki says, “Twenty four conversations, countless emails and three-and-a-half Red Bulls later, I walked away from my last coaching clinic session at MarketingSherpa Email Summit 2013.I realized a lot of the questions I was asked were deeper than:Which subject line?What should I track?Long copy or short?Instead, at the root of many questions was a thirst for advice on strategic thinking and test planning”. Marketing Strategy: 4 steps to developing... [...]

The latest ‘MarketingExperiments’ blog post is titled “Marketing Management: Can you create a marketing factory?”.Daniel Burstein says, “According to the MarketingSherpa Executive Guide to Marketing Personnel, people issues dominate marketing department challenges.Q: What challenges undermine your marketing department’s potential?”. Marketing Management: Can you create a marketing factory? MarketingExperiments Blog [...]

The latest ‘MarketingExperiments’ blog post is titled “Test Interpretation: How over-measuring helped us discover a hidden 198% increase in leads”.Jon Powell says, “Online testing is an exciting venture. While it requires a number of up-front resources and a somewhat long-term commitment, it really can transform your company’s earned media online into a living laboratory for building customer theory.I’ve learned a few critical lessons in my journey into online testing, and this one is likely the most important.Tests never perform as expectedWe believe as long as we get a test... [...]

The latest ‘MarketingExperiments’ blog post is titled “Email Copywriting: Simplification, specificity, focus on customer generates 400% increase in CTR”.Daniel Burstein says, “At MarketingSherpa Email Summit 2013, Donna Krizik, Director of Client Communications, Crestwood Associates LLC, presented some impressive email copywriting tests. Let’s take a closer look at what she learned about email body copy today on the MarketingExperiments blog …Background:  Crestwood Associates is a Microsoft Dynamics ERP and CRM reseller. The new release of Dynamics CRM touted 45 new features.... [...]

The ‘MarketingExperiments’ team has posted a video on “Email Marketing: Email has become another way to interrupt people’s lives”.Daniel Burstein says, “At MarketingSherpa Email Summit 2013, Jim Ducharme, Community Director,GetResponse, interviewed Flint McGlaughlin, Managing Director, MECLABS, about the greatest challenge for email marketers …You can watch the video above, and here are a few of my favorite quotes from Flint …”. ‘Email Marketing: Email has become another way to interrupt people’s lives’ Video MarketingExperiments Blog [...]

The latest ‘MarketingExperiments’ blog post is titled “Value Proposition: A simple spreadsheet to help you categorize your products’ value”.Daniel Burstein says, “Recently, I went through a value proposition workshop for our upcomingOptimization Summit 2013 in Boston led by Adam Lapp, Associate Director of Optimization and Strategy, MECLABS.The workshop produced a very simple, yet powerful spreadsheet I’m going to share with you today on the MarketingExperiments blog.Simple, because it is essentially just a list of different elements or points of value of your products with a... [...]

The latest ‘MarketingExperiments’ blog post is titled “Marketing Analytics: 20% of marketers lack data”.Daniel Burstein says, “The huge benefit of optimization and testing is to have your customers tell you what is most effective – which headline, which offer, even which value proposition – with their real-world actions during actual purchase decisions.Of course, for this to work, you must be able to listen to what your customers are telling you through their actions.In a world where “big data” is a big buzzword, many marketers might take this ability for granted. However,... [...]

The latest ‘MarketingExperiments’ blog post is titled “Value Proposition Optimization: 5 simple steps to discovering your value proposition using an email campaign”.John Tackett says, ““So, why should I purchase from you rather than any of your competitors?” your ideal customer hypothetically asks you …“Well, because …” you begin, “[insert your value proposition here].”Until you can give your customers a convincing answer to that question, your company is simply surviving on pockets of ignorance. So, marketer, what’s the best way to answer that question?The truth... [...]

The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: 3 questions every marketer should ask about negative lifts”.John Tackett says, “What can you learn about your customers from a test that produced a negative lift?This was the central idea behind the opening keynote presentation, “The Internet as a Living Laboratory,” at MarketingSherpa Email Summit 2013 from Flint McGlaughlin, Managing Director, MECLABS.In today’s MarketingExperiments blog post, we’re reporting live from Email Summit and will share one of the experiments featured in Flint’s session... [...]