The ‘MarketingExperiments’ team has posted a video on “Testing and Optimization: Involve IT when prioritizing testing sequences”.David Kirkpatrick says, “MarketingSherpa and MarketingExperiments Optimization Summit 2013, May 20-23, in Boston, is rapidly approaching. For this blog post, we are featuring a video excerpt from one of last year’s presentations.Speaking in this video clip is Tony Doty, Senior Research Manager, MECLABS, on involving IT when prioritizing the testing sequence in a testing and optimization program”. Testing and Optimization: Involve IT when prioritizing... [...]

The latest ‘MarketingExperiments’ blog post is titled “Marketing Optimization: The 3 phases of evidence-based marketing”.Daniel Burstein says, “When you look at some of the emerging topics in marketing – analytics, metrics, A/B testing, conversion optimization and the like – there seems to be a growing interest among marketers in what I like to call … evidence-based marketing”. Marketing Optimization: The 3 phases of evidence-based marketing [...]

The latest ‘MarketingExperiments’ blog post is titled “Paid Search Marketing: A/B split test produces 144% increase in total leads”.John Tackett says, “Testing and optimizing elements of your PPC ad campaigns can significantly increase conversion when done strategically.So, in today’s MarketingExperiments blog post, we’re going to look at how the MECLABS Research team used paid search keywords strategically placed on a landing page to achieve a 144% increase in total leads.First, let’s take a quick look at the research notes on the experiment …Background: Provides end-to-end... [...]

The latest ‘MarketingExperiments’ blog post is titled “Marketing Career: Don’t overlook these 4 marketing fundamentals”.Courtney Eckerle says, “Technology is becoming more and more essential to marketing – from marketing automation platforms to complex databases. In fact, Gartner analyst Laura McLellan has predicted CMOs will spend more on IT than CIOs by 2017.While this focus on technology can be helpful to marketers, the danger is that it causes marketers to become technologists instead of, well, marketers and overlook the fundamentals of marketing”. Marketing Career: Don’t... [...]

The latest ‘MarketingExperiments’ blog post is titled “Web Usability: The Squint Technique and other insights from your peers”.Daniel Burstein says, “In today’s Web clinic at 4:00 p.m. EDT – “The Usability Myth: 4 surprising discoveries we made after testing the most common usability principles” – Flint McGlaughlin, Managing Director, MECLABS, will seek to use our research to answer your usability questions, such as:What is Web usability?How does it relate to conversion optimization?How can it be useful?How does it get in the way of true conversion optimization efforts?But... [...]

The latest ‘MarketingExperiments’ blog post is titled “Marketing Questions: Making claims for new products, e-commerce landing pages”.Daniel Burstein says, “During our most recent Web clinic – “Converting PPC Traffic: How strategic keyword placement increased conversion by 144%” – we received questions from the audience that we didn’t have time to address during the presentation. So, let’s take a look at them now …If you have a new product, you can’t make those kinds of claims – then what do you recommend we do? – RDI believe RD’s question is in response to two... [...]

The latest ‘MarketingExperiments’ blog post is titled “Online Testing: 6 test ideas to optimize the value of testimonials on your site”.Selena Blue says, “Testimonials and reviews can be powerful tools on your website or landing pages. As external factors, they have the ability to relieve customer anxiety on almost any issue. From concerns on product quality to cost justification to usability, testimonials can be used to alleviate very specific areas of anxiety.That’s why they can be a great element to test on our website. Testing testimonials came up at a recent Peer Review Session while... [...]

The latest ‘MarketingExperiments’ blog post is titled “E-commerce: 2 benefits of presenting competitor pricing on your website”.Selena Blue says, “As part of any value proposition, you must have an “only” factor. This means you must differentiate yourself from your competitors in at least one way. The two “only” factors that most commonly come to mind are price and quality. Price, especially, is often at the forefront of every consumer’s mind.However, in some industries, the top competitors all compete on similar to identical pricing. You know it, your competitors know it... [...]

The latest ‘MarketingExperiments’ blog post is titled “Form Field Optimization: 3 optimization opportunities from a real-world form field page”.John Tackett says, “Scott Stone, Advertising and E-Business Manager, Cisco-Eagle, submitted a form field page for live optimization on a recent Web clinic.Unfortunately, we do not have time to optimize every submission live on Web clinics, and did not get to this submission.So, we’ll offer some optimization suggestions in today’s MarketingExperiments blog post from Adam Lapp, Associate Director of Optimization and Strategy, MECLABS, to... [...]

The latest ‘MarketingExperiments’ blog post is titled “Email Optimization: A single word change results in a 90% lift in sign-ups”.David Kirkpatrick says, “One of the most testing-oriented sessions at MarketingSherpa Email Summit 2013, recently held in Las Vegas, was a presentation by Michael Aagaard, Copywriter and self-described test junkie, ContentVerve. Michael offered the audience 12 test case studies in 30 minutes in a talk titled, “How to Optimize and Test: Calls-to-Action for Maximum Conversions.”For this presentation, Michael focused on call-to-action (CTA) buttons located... [...]