Search Engine Land has published a new video, ‘Translating human creativity into AI profitability’.The SEL team says, “Amid the constantly evolving landscape of creative and targeting, there’s one constant truth: bad ads won’t land. Yet in the increasingly asset-first world, it can be hard to know how to translate complete creatives into modular assets that will perform better in the AI-first ecosystem. Come discover data and trends on how search is evolving to favor PMax-oriented creative and... [...]

Search Engine Land has published a new video, ‘The Google Grinch: How uncontested ads are wasting your marketing budget this holiday season’.The SEL team says, “Google Search and Shopping Ads will see an explosion of spending this holiday season, potentially exceeding $70 billion. However, a little-known flaw in Google’s auction logic is causing many advertisers to pay more than they should when competitors are absent from the keyword auction. BrandPilot calls this the Uncontested Google Ads... [...]