How to Define Your Ideal Customer Profile (ICP) [Podcast]

An Ideal Customer Profile (ICP) defines the specific type of company or customer that derives the most value from your product or service and, in return, provides the highest business value to you. It helps organizations focus marketing, sales, and retention efforts on prospects most likely to convert and grow long-term.HubSpot has published a new podcast episode titled ‘How to Define Your Ideal Customer Profile (ICP)’.The... [...]