Google Trends helps SEO professionals identify rising search queries and seasonal interest patterns, enabling timely and relevant content creation. By analyzing real-time user interest, it supports smarter keyword targeting and content strategy.Semrush contributor Cecilia Meis has published an article on using Google Trends for SEO in 2025.She says, “Google Trends helps you identify emerging trends and avoid topics with declining interest so you can ensure your content stays relevant.The tool also helps you analyze seasonal trends and regional interests, helping you pick the right time,... [...]

Google Search Central has published the latest episode of the ‘Google Trends for SEO’.The GSC team says, “Discover how Google Trends can help you create high quality content that people are interested in. In this video, Daniel Waisberg and Hadas Jacobi discuss using Google Trends for keyword research, staying updated on rising search terms, developing a content calendar, and also some Video SEO ideas. ” [...]