Google local inventory ads enable marketers to connect Google’s millions of online users to your offline products.Marketin Week has published a new guide ‘Complete guide to Google local inventory ads’ to help you efficiently use the Google local inventory ads.This guide will help you learn about:The difference between local inventory and multi-channel adsRequired data feeds and formatsHow to maximize your LIA campaignsHandy tools to help track conversions.Complete guide to Google local inventory adsMarketing Week [...]