SEJ Lists Four Reasons Why Google Ads Clicks Are Down

Search Engine Journal contributor Brooke Osmundson has published an article highlighting four reasons why your Google Ads clicks are down and what you need to do.She says, “A click drop in your Google Ads account can feel like the floor just moved under your account.Not because clicks are considered more of a vanity metric. But because most sites still convert just a small slice of visitors.Shopify, believe that 2.5-3% is an average benchmark for industry leaders (although not backed with data), whereas a recent study of Shopify sites by Littedata found the average CTR was just 1.4%.So,... [...]