Content marketing builds trust and authority by delivering valuable, relevant information to target audiences. It drives engagement, nurtures leads, and supports long-term brand growth. Content Marketing Institute has published a new video, ‘Build an Uncommon Moat Around Your Brand’. The CMI team says, “In a widening sea of competitors offering parity products, claiming to be “unique,” may prove you’re anything but. The term has become a meaningless flex that results in jargon-filled branding acrobatics rather than distinctive advantages. Robert Rose suggests a more honest,... [...]

Content Marketing Institute has published a new video, ‘Location, Location, Location! Challenges and Opportunities in Geo Experimentation’. The CMI team says, “In this session from MADS 2024, Vishwa Bhuta, senior manager of marketing analytics, and Paul Scheetz, senior data scientist, shared the ins and outs of their process at the Marketing Analytics and Data Science conference in their presentation Location, Location, Location! Challenges and Opportunities in Geo Experimentation.” Content Marketing Institute  [...]