HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘This Ai Job Will Explode in Demand in the Next 12 Months’.The HubSpot team says, “Will businesses need more humans than ever to actually make AI work? Kipp and Kieran dive into why the AI revolution is creating an explosion of opportunity for consultants and businesses who know how to integrate new technology. Learn more on why AI adoption... [...]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘The Future of SEO After Google’s Ai Update’.The HubSpot team says, “Learn more on how AI is making clicks and traditional web browsing obsolete, why AEO (AI Engine Optimization) is the next big battleground for brands, and what marketers must do to adapt their strategies to a world of conversational and agentic search.”HubSpot [...]

MOZ has published an article featuring 17 tips for better SEO. The article is based on Lili Ray’s webinar ‘How To Prepare for the Future of SEO’.The MOZ team says, “2024 has been a whirlwind year for the SEO industry, with sweeping algorithm changes, fierce SERP competition, and even an antitrust trial keeping everyone on their toes.For many SEOs, this year’s shake-ups have raised questions about how to move forward. If you’ve been grappling with the impacts of the Helpful Content Update (HCU), the rise of UGC platforms like Reddit, or Google’s latest algorithm changes,... [...]

SEO continues to grow as a critical tool for driving organic traffic and enhancing online visibility in a competitive digital landscape. Its importance lies in connecting businesses with their target audience, boosting credibility, and supporting long-term growth strategies.HubSpot contributor Erica Santiago has published an article featuring five SEO tips from HubSpot’s Senior Director of Global Growth.She says, “If you‘re unsure how to change your approach to keep up with the ride of SEO marketing, I’ve got you covered with five tips from Aja Frost on navigating the future of... [...]