A CFO Reveals What Finance Really Wants From Marketing [Video]

Content Marketing Institute has published a new video, ‘A CFO Reveals What Finance Really Wants From Marketing’.The CMI team says, “What does a CFO really want from marketing? Jove Oakley, chief financial officer at Alchemer, a feedback management platform, knows. A CFO views the company’s budget in two buckets: revenue generation and overhead. Revenue-generation activities usually earn budget increases. Overhead activities are more likely to see cuts as long as the brand can deliver... [...]