You need a strong feedback strategy to deal with your audience and the business. It also helps you improve your audience engagement.Content Marketing Institute contributor Ann Gynn has published an article featuring a five-step strategy to improve audience engagement.She says, “You need a strategic feedback engagement system that all content marketing team members know and implement. Here are some ideas to help you create a successful plan:View comments as invitationsEverybody wants to be heard. That’s why it’s so important to reply to comments on your social media or email messages... [...]