You need a strong feedback strategy to deal with your audience and the business. It also helps you improve your audience engagement. Content Marketing Institute contributor Ann Gynn has published an article featuring a five-step strategy to improve audience engagement. She says, “You need a strategic feedback engagement system that all content marketing team members know and implement. Here are some ideas to help you create a successful plan: View comments as invitations Everybody wants to be heard. That’s why it’s so important to reply to comments on your social media or email messages... [...]

Digital fatigue is not a sign of our changing times, it’s just a sign that people are tired of bad marketing. Today, audiences expect more. They want digital experiences that are interactive, engaging, and authentically human. Maybe even fun. Content Marketing Institute is hosting a webinar ‘The Myth of Digital Fatigue: Rethinking Audience Engagement for a Digital-first World’ on Wednesday, March 16, 2022, at 2.00 pm ET. The CMI team says, “In this session, VP of Marketing at ON24, Mark Bornstein, will share a new vision for audience engagement in a digital-first world, including: Having... [...]

Digital fatigue is not a sign of our changing times, it’s just a sign that people are tired of bad marketing. Today, audiences expect more. They want digital experiences that are interactive, engaging, and authentically human. Maybe even fun. Content Marketing Institute is hosting a webinar ‘The Myth of Digital Fatigue: Rethinking Audience Engagement for a Digital-first World’ on Wednesday, March 16, 2022, at 2.00 pm ET. The CMI team says, “In this session, VP of Marketing at ON24, Mark Bornstein, will share a new vision for audience engagement in a digital-first world, including: Having... [...]

By communicating effectively with your audience and offering the content they need, you can retain them for longer. You can create relevant content by identifying their preferences. Entrepreneur contributor David Meltzer  has published a new video ‘How to Identify and Create Marketing Materials for Your True Audience’ to help you improve your audience engagement. Meltzer says, “On this episode of The Playbook, Russell Brunson, the co-founder and co-CEO of Clickfunnels, shares his insight on: Why marketers must learn to emotionally attach to their audience through a “hook,... [...]

Audience engagement is one of the most important ways to grow your online sales. You can reach out your audience using the social media platforms and other marketing tools. Google’s Daryna Chushko has shared five ways to keep your audience engaged post holidays. Chushko says, “Congrats on completing the marathon. What happens now?  You might notice a drop in your RPMs and impressions. Don’t panic, it’s ok. You didn’t do anything wrong it’s the January blues. Remember that RPMs and internet traffic drive spikes but can also drive drops. As internet traffic decreases... [...]