Breaking down early-stage SaaS marketing [Podcast]

SaaS marketing focuses on attracting, converting, and retaining customers for software-as-a-service products through strategies like content marketing, product trials, and targeted campaigns. It emphasizes demonstrating the product’s value quickly, leveraging digital channels to drive growth, and building long-term customer relationships.The latest Ahrefs Podcast episode is titled ‘Breaking down early-stage SaaS marketing’ featuring Madhav Bhandari.This episode covers the following:Early-stage marketing playbookWhy Madhav only scales to $15MThe average tenure for a CMOThe... [...]