Creative innovation is transforming the way audiences interact with advertising. As brands move beyond mere visibility, emerging creative formats are complementing traditional ad breaks and broadening the possibilities within CTV.Adweek is hosting a webinar, ‘The Creative Shift Redefining CTV Advertising’ on Thursday, January 22, 2026, at 1.00 pm ET.The Adweek team says, “In this session, TripleLift and TelevisaUnivision reveal how enhanced, viewer-first formats are transforming performance,... [...]

Adweek is hosting a webinar ‘ A Playbook for First-Time CTV Advertisers’ on Thursday, February 6, 2025, at 1.00 pm ET.The Adweek team says, “The Big Game is almost here, and many of the world’s biggest brands are getting ready to unveil their ads. But this year, a new and fast-growing TV market has emerged: new-to-TV brands. In fact, 90% of MNTN brands fall into this category — and they’re seeing supercharged results every day of the year.Uncover the playbook this new generation of advertisers is using to succeed with MNTN’s head of product marketing, Matt Collins.... [...]