Shift to Content Orchestration [Video]

Content orchestration streamlines how businesses plan, produce, and distribute content across multiple channels, ensuring consistency and efficiency. It helps teams manage workflows smoothly so the right content reaches the right audience at the right time.Content Marketing Institute has published a new video, ‘Shift to Content Orchestration’.The CMI team says, “Marketers thought 2025 would be the year their AI investments paid off. However, as 2026 approaches, teams are still overwhelmed by coordination challenges,... [...]