Developing a Content and Social Media Strategy to Foster Thought Leadership and Business Growth [Podcast]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Developing a Content and Social Media Strategy to Foster Thought Leadership and Business Growth’ featuring Ashley Faus.George B. Thomas says, “Traditional marketing attribution is all about dashboards and metrics and how inbound affects the bottom line. But thought leadership, says Ashley Faus, is a different beast. It can’t be measured using traditional methods.“Thought leadership is about trust and affinity,” says Ashley on the latest episode of Marketing Smarts. “You can drive... [...]